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Non-Tech : The New Iomega '2000' Discussion Group

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To: David Colvin who wrote (3189)	10/17/1999 12:59:00 PM
From: Gottfried	Read Replies (2) of 5023

David, thank you for the link to a good article. I liked this excerpt... The Illusion of Objectivity Those attempting to manipulate investor emotion set themselves up to become the admired, omnipotent, and reliable purveyor of objective information to others. Playing on the notion that companies sometimes exaggerate the benefits of their products or services, these individuals display an unshakable self-confidence in their statements and express their "knowledge" with absolute certainty. Usually they'll back it up by erroneous or out of context statements from ostensibly reputable studies which are not made available to investors. These characteristics are especially designed to sway those of us whose self-esteem has been temporarily damaged during periods of market upheaval. For it is during such periods that we are seeking hard facts and certainty. Much like cult leaders, the "experts" surface at this point to "objectively" point out the moral flaws in other's personalities and behavior. It is only by recognizing these subtle, manipulative devices that we can avoid acting irrationally -especially in the face of volatile market retreats. G.

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