Weekly Internet Ratings From Nielsen//NetRatings; Data for Monday, October 4 through Sunday, October 10, 1999; Oprah.com Talks to 86.6% Female Audience
BusinessWire, Thursday, October 14, 1999 at 14:21
NEW YORK--(BUSINESS WIRE)--Oct. 14, 1999--The following Internet
audience and advertising information is from Nielsen//NetRatings, the
Internet measurement service from Nielsen Media Research (NYSE:NMR)
and NetRatings, Inc. The information includes: Top 25 Web Properties,
Top 10 Internet Advertisers, Top 10 Ad Banners and Average Internet
Usage statistics for the week ending October 10, 1999.
Noteworthy this week:
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-- The top site this week for females was Oprah.com. Of those Web
surfers visiting the site, 86.6% of them were female. For the
third week in a row, the top site for males was Nettaxi.com, an
online community. Men accounted for 95.9% of those visiting the
site.
-- No. 1 clicked-on ad banner with a 17.3% click rate was eCost's ad
featuring a product promotion. eCost, a subsidiary of Creative
Computers (NASDAQ:MALL), is an online provider of computer
hardware, software, peripherals and other consumer products.
Nielsen//NetRatings: Top 25 Web Sites by Property
October 4-10, 1999
Ranking of the Most Visited Web Properties
Property (Ticker Symbol) Unique Audience (000) Time Per Person
(hrs:min:sec)
1. AOL Websites (NYSE:AOL) 20,605 0:10:40
2. Yahoo! (NASDAQ:YHOO) 18,722 0:26:07
3. MSN (NASDAQ:MSFT) 12,283 0:19:40
4. Lycos Network (NASDAQ:LCOS) 9,611 0:08:10
5. GO Network (NASDAQ:SEEK) 7,070 0:13:08
6. Microsoft (NASDAQ:MSFT) 5,426 0:07:06
7. Excite@Home (NASDAQ:ATHM) 5,130 0:14:37
8. Time Warner (NYSE:TWX">NYSE:TWX) 4,085 0:08:57
9. AltaVista (NASDAQ:CMGI) 3,643 0:05:44
10. eBay (NASDAQ:EBAY) 3,427 0:54:00
11. Amazon (NASDAQ:AMZN) 3,144 0:07:25
12. Blue Mt. Arts 2,606 0:10:10
13. Snap 2,184 0:07:27
14. Go2net Network (NASDAQ:GNET) 2,167 0:07:31
15. LookSmart (NASDAQ:LOOK) 2,115 0:05:15
16. Xoom (NASDAQ:XMCM) 2,105 0:07:20
17. CNET (NASDAQ:CNET) 2,005 0:06:21
18. ZDNet (NYSE:ZD) 1,917 0:08:33
19. About.com (NASDAQ:BOUT) 1,661 0:04:34
20. CBS Sportsline (NASDAQ:SPLN) 1,581 0:12:02
21. AT&T (NYSE:T) 1,568 0:08:38
22. Real Networks (NASDAQ:RNWK) 1,555 0:03:53
23. CNN (NYSE:TWX) 1,467 0:11:06
24. InfoSpace (NASDAQ:INSP) 1,462 0:04:31
25. GoTo.com (NASDAQ:GOTO) 1,444 0:02:09
Example: The data indicate that approximately 1.4 million home
Internet users visited at least one of the GoTo.com-owned sites during
the week, and each person spent, on average, a total of two minutes
and nine seconds at one or more of their sites.
Notes: Rankings are based on audience measurement of people who
have access to the Internet from home. A property is defined as a
consolidation of multiple domains and URLs owned by a single entity.
Reach is a measure of the unduplicated audience that visits a
property. The data are expressed as the percent of the total universe
of Internet users who logged onto the Internet at least once during
the reporting period.
Nielsen//NetRatings: Top Ten Advertisers
October 4-10, 1999
Top advertisers, ranked by banner impressions, are based on data
from BannerTrack(SM), Nielsen//NetRatings' syndicated advertising
research report. An impression is counted each time an ad banner is
fully loaded onto a user's screen.
Advertiser(a) Impressions (000) Reach %
1. TRUSTe 212,469 14.1
2. Microsoft 86,343 25.3
3. Yahoo! 74,737 23.3
4. Amazon 42,823 20.5
5. Discover Brokerage 31,423 4.9
6. Next Card (NASDAQ:NXCD) 31,009 13.5
7. TD Waterhouse (NYSE:TWE) 29,575 3.5
8. America Online 28,004 14.1
9. E*TRADE (NASDAQ:EGRP) 25,509 4.1
10. Ad Council 22,899 5.7
(a) Impressions reported include house ads, which are ads that
run on an advertiser's own web property.
Example: An estimated 22.5 million E*TRADE ad banners were
completely loaded on users' computers during the surfing week. These
banners were delivered to 4.1% or 1.9 million home Internet users.
Nielsen//NetRatings: Top Ten Ad Banners Viewed
October 4-10, 1999
Top Banners, ranked according to reach percent, are cited from
BannerTrack(SM), Nielsen//NetRatings' syndicated ad research service.
Advertiser(a) Reach % Creative
1. TreeLoot 3.9 Punch The Monkey and Win $20!
2. Capital One (NYSE:COF) 3.7 Visa Platinum; Credit Limit,
Fixed APR, Apply Online, Submit
3. eBay/First USA 3.7 eBay Visa; Apply now!
4. ShopNow.com 3.6 Shopnow.com. Connecting buyers
and sellers worldwide.
5. Bonzi Software 3.6 Speed Up Internet Connection
6. Acceleration Software 3.5 Find the ball and win a free
Internet Telephone AND a web
accelerator
7. Sprint (NYSE:FON) 3.4 The point of contact. Sprint.
8. PageNet (NASDAQ:PAGE) 3.3 You@airport.com. PageNet.
9. Beyond.com (NASDAQ:BYND) 2.9 Tom Clancy's Rainbow Six Rogue
Spear. Only $24.99! with $20
rebate
10. Autoweb (NASDAQ:AWEB) 2.8 GET A PRICE
(a) Ad banners that run predominantly on an advertiser's own
property or house ads are not included in the above.
Nielsen//NetRatings: Average Internet Usage
October 4-10, 1999
Data below represent activity for the average Internet user
during the designated weekly period.
Current Week Last Week % Change
Number of Sessions per Week 6 6 0.0
Number of Unique Sites Visited 6 6 0.0
Page Views per Week 180 175 +2.9
Page Views per Surfing Session 31 31 0.0
Time Spent per Week 2: 49: 24 2: 46: 15 +1.9
Time Spent per Surfing Session 0: 29: 24 0: 29: 14 +0.6
Duration of a Page Viewed 0: 00: 57 0: 00: 57 0.0
Average Click Rate
for Top Banners 0.39 0.4 -2.5
Active Internet Universe
(actually surfed) 45.9 million 44.7 million +2.8
Current Internet Universe
Estimate (had access, but
did not necessarily go
online) 112.9 million 111.1 million +1.7
Nielsen//NetRatings, the joint audience measurement service from
Nielsen Media Research and NetRatings, Inc., collects data from more
than 33,000 panelists as they surf the Web at home. The
Nielsen//NetRatings panel is the largest media research sample of
at-home Internet users currently being measured in real time.
Nielsen//NetRatings uses unique technology capable of measuring both
Internet use and advertising to provide the most timely, accurate and
comprehensive Internet usage data and advertising information in the
industry. For more information, please visit
www.nielsen-netratings.com.
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CONTACT: NetRatings, Inc.
Sally Blodgett, 408/941-2932
Jennifer Fan, 408/941-2951
or
Nielsen Media Research
Rich Coyle, 212/708-7778
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