Personify Announces Proactive for Email and Strategic Partnerships With Digital Impact, Message Media and Post Communications
eMarketers Can Now Leverage the Richness of Personify's Behavioral Profiles To Increase Email Response Rates Through Highly Targeted Campaigns
SAN FRANCISCO, Oct. 18 /PRNewswire/ -- Personify Inc. (http://www.personify.com), the leading provider of eMarketing software and services, announced today Personify Proactive for Email. A powerful tool for optimizing e-commerce success, Proactive for Email enables eMarketers to drive significant lift from Email campaigns by matching actual and predicted behavior to targeted offers. Personify Proactive for Email is a targeting and analysis application that works in concert with premier Email companies including Digital Impact, MessageMedia and Post Communications. This software enables creation of a target population, automatic transfer of an "Email envelope" to a partner for distribution, timely capture of results and comprehensive analyses of what happened -- who responded, who bought what and who looked but did not buy.
Personify is also announcing strategic partnerships with three leading Email marketing vendors, Digital Impact, MessageMedia and Post Communications. These companies will be recommending Proactive Email to their customer bases in order to enable their customers to target based on Personify's behavioral profiles and increase customer response and conversion rates.
Personify Proactive for Email leverages Personify Essentials' rich visitor profiling and segmentation framework to target both customers and prospects. Coupling this online and behavioral information with important offline data -- such as purchase, attitudinal and demographic information -- gives Personify Proactive the power to drive highly targeted Emails.
"With Personify Proactive for Email, we are sending out behavioral based Email campaigns," said Jack Herndon, director of marketing at Onsale. "Personify took the hunches out of our Email campaigns by adding proven marketing science based on predictive behavioral models about what our customers are actually doing. Personify is a key piece of our strategy to increase customer acquisition, retention and share-of-wallet."
Proactive for Email ties together all the components necessary for executing highly effective Email campaigns. eMarketers can identify a target population such as "all people who have looked at pet toys but did buy." Proactive for Email then packages the associated Email addresses with targeted content and sends it in an "Email envelope" to a Personify Partner who in turn delivers the targeted Email to individual customers or prospects. Responses are then captured and added to the original visitor profiles. The eMarketer can now analyze the overall effectiveness of the campaign, right down to the individual level.
"Personify is today announcing the first product in the Proactive family which will provide eMarketers the ability to take immediate and measurable actions with the insight gained from Personify Essentials," said Eileen Gittins, CEO of Personify. "With Proactive for Email, eMarketers can exponentially increase the target population for a campaign by identifying not only those who have bought, but also those who have expressed interest but not yet bought. As importantly, Personify's expert marketers help optimize our customers' Email campaigns to accelerate results. We are committed to developing products and services that give our customers a strategic advantage in the marketplace."
Personify Proactive for Email goes beyond basic response tracking to let eMarketers know more about site visitors who executed purchases, and gain valuable knowledge about those who didn't. Updating the customer profiles after each Email campaign, Proactive for Email leverages Personify Essentials' analysis to give eMarketers valuable data on site visitor behaviors through each step of the response cycle. This knowledge allows eMarketers to keep their understanding of their entire audience current so they can continuously tailor marketing campaigns and build more profitable customer relationships.
Product Components, Pricing & Availability
Available in November 1999, Personify Proactive for Email is an add-on application that is integrated with Personify Essentials. Personify Proactive for Email wraps a feature rich Java application with Email marketing and optimization services to drive maximum campaign effectiveness.
Pricing is based on an annual subscription, starting at $3500 per month.
Email delivery applications and services are available separately from partners and third-party vendors.
About Digital Impact
Digital Impact (http://www.digitalimpact.com) personalizes Internet direct marketing, or e-marketing, services to help businesses use Email to communicate more effectively with their online customers. Digital Impact combines technology and service expertise, developed over thousands of successful Email campaigns, to provide a comprehensive, outsourced e-marketing solution. The company sends messages on behalf of leading Internet marketers such as The Sharper Image, Tower Records, Hewlett-Packard, Macys and ONSALE. The services Digital Impact provides are designed to maximize its clients' return on their marketing investment. Digital Impact is a member of both the TRUSTe Privacy Program and CAUCE, the Coalition Against Unsolicited Commercial Email, and works only with companies which are advocates of strict consumer privacy guidelines. Privately held, the company was founded in 1997 and is headquartered in San Mateo, Calif.
About MessageMedia
MessageMedia (Nasdaq: MESG) is a leading provider of Email-based customer relationship management and direct marketing services. The company offers a comprehensive suite of outsource messaging services for information delivery, e-commerce services, permission-based direct marketing, ongoing customer communications and real-time customer feedback solutions using industry standard Internet protocols. MessageMedia's customer portfolio includes clients from the financial services, publishing, direct marketing, retailing, software and electronic commerce industries. Clients include E*TRADE, AOL, Apple, Yahoo!, Microsoft, GeoCities, Intuit, CMP Media, Barclays Bank, EDS, CNBC, Universal Studios, and Bertelsmann.
Investors in MessageMedia include SOFTBANK and its affiliates, which constitute the world's largest investor in the Internet, and Pequot Capital Management, a Connecticut-based research-intensive investment firm.
About Post Communications
An early innovator in Email marketing, Post Communications delivers a range of Email marketing services to help client companies build customer relationships, from periodic Email campaigns to ongoing customer acquisition and loyalty programs. The company has expertise in all areas of the discipline, from e-marketing strategy, through campaign delivery and analysis. Post has designed, delivered and operated effective programs for clients including Palm Computing, CDNOW, Harlequin Enterprises and Netcentives. Founded in 1996, Post Communications is located in San Francisco, CA and on the World Wide Web at postcommunications.com.
About Personify
Personify is an eMarketing company that helps eBusiness companies grow their most important strategic asset: knowledge of their prospects and customers. Through the combination of behavioral profiling technology and marketing analytics services, Personify helps eMarketers act on customer insight to accelerate customer acquisition, share and loyalty. Personify is a privately held company. It was founded in 1996 and is based in San Francisco. Personify has provided leading brands like drkoop.com, drugstore.com, Fogdog Sports, J.Crew, Onsale, Patagonia, Volvo, Wine.com and others with the essential marketing feedback that drives lift: patterns of customer behavior, potential by segment, and response rates.
SOURCE Personify, Inc.
CONTACT: Joe Rodriguez of Personify, Inc., 415-782-2061, or
mailto:joe@personify.com; Jason Treu of Niehaus Ryan Wong, Inc., 650-827-7033, or
mailto:tjason@nrwpr.com, for Personify, Inc.
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