E-LOAN Rated Number One Online Mortgage Site by Gomez Advisors
DUBLIN, Calif.--(BUSINESS WIRE)--Oct. 19, 1999--In its first-ever Internet Mortgage Scorecard, Gomez Advisors (www.gomez.com), the leading provider of e-commerce research and analysis for consumers and businesses, rated E-LOAN (Nasdaq:EELN - news; www.eloan.com) the number one online mortgage site. Gomez Advisors compared the online mortgage companies in six categories, including customer confidence, ease of use, on-site resources and relationship services.
''We're especially pleased with our number one ranking in the customer confidence category,'' said Janina Pawlowski, E-LOAN's president and co-founder. ''E-LOAN delivers a 'high-tech, high-touch' customer experience with the best Web tools and services, plus dedicated personal loan consultants who help borrowers from the beginning to the end of the loan process.''
Gomez is widely known as the leading provider of e-commerce research and analysis. Gomez Advisors Scorecards assist consumers who want to do business on the Internet by helping them identify firms whose Internet offerings best meet their needs. A standard Gomez methodology applies to all Scorecards. Firms are ranked on how well they serve each of several customer profiles by categories. Each Gomez Scorecard is updated periodically and published at Gomez.com. Scorecards evaluate firms based on up to 100 or more objective criteria. The first Internet Mortgage Scorecard looked at 10 companies with six categories and three customer profiles: Rate Hunter, One-Stop Home Buyer and Novice Home Buyer. Both the categories and the profiles were weighted according to mock customer profiles and their needs.
''E-LOAN's extensive site content, competitive rates and outstanding customer service catapult it to the number one overall score,'' said Nick Karris, senior analyst at Gomez Advisors. ''In addition, the site's easy navigation and strong 'edu-content' make E-LOAN the number-one site for the new home buyer. E-LOAN backs up their service with a $500 money back guarantee and has extensive customer service support.''
Visitors on the E-LOAN site can search for rates on a wide variety of mortgages from over 70 lenders, ranging from nationally recognized institutions to small, aggressive regional lenders. Consumers can obtain customized mortgage recommendations based on their personal financial profiles, then compare mortgage rates and complete the entire loan transaction online. E-LOAN's proprietary E-Track service keep customers up to date on the progress of their loan application, and E-LOAN's loan consultants help them through the process from beginning to end.
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