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To: hcirteg who wrote (7089)	10/19/1999 5:29:00 PM
From: John Madarasz	Read Replies (1) of 10081

In the "pipeline"?... news.excite.com "The days of just doing a banner ad campaign are over," said Timothy Zuckert, vice president of marketing at online consumer electronics store 800.com. "The market has evolved and there's a need for diversification." That doesn't mean he intends to stop advertising online. But the promotions will be more targeted and take more advantage of the technology, according to Zuckert.

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