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Politics : Formerly About Advanced Micro Devices

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To: Bill Jackson who wrote (76166)10/20/1999 12:56:00 AM
From: Tenchusatsu  Read Replies (3) of 1570483
 
Bill, one more time, "retail" in the PC market means buying it off the store shelf, such as Costco or Sears or Circuit City. "Direct" is selling over the web, or by catalog, or by telephone, or by anything that requires a delivery straight from the manufacturer. Retail involves a middle man. Direct means direct, bypass the middle man, straight from the OEM to the customer, you get the idea.

If you still call the latter "retail," then you might as well call an apple an orange. Or a turkey a chicken. Or oral sex ... er, let's not go there.

Tenchusatsu
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