(BSNS WIRE) 1-800-FLOWERS.COM Enters Second Year of Marketing Relationsh
1-800-FLOWERS.COM Enters Second Year of Marketing Relationship with Excite@Home
Business & Technology Editors
WESTBURY, N.Y.--(BUSINESS WIRE)--Oct. 20, 1999--1-800-FLOWERS.COM
(Nasdaq: FLWS) today announced that it has entered into the second
year of its marketing relationship with Excite@Home (Nasdaq: ATHM), a
global media company, and will market fresh-cut flowers and related
gift items to users of the Excite Site (www.excite.com) and WebCrawler
Site (www.webcrawler.com). As a premier partner, 1-800-FLOWERS.COM
will continue in its role as a provider of fresh-cut flowers and
related gift items within the Shopping Channel of the Excite Site and
WebCrawler Site through June of 2000.
"We realized great benefits from our past relationship with
Excite@Home in terms of traffic and exposure and with our recent
product expansion, we are now able to offer users of the Excite and
WebCrawler Sites a variety of gifts in the gourmet, gardening, home
decor, and specialty gift categories," said Chris McCann, senior vice
president at 1-800-FLOWERS.COM.
"1-800-FLOWERS.COM is a leading provider of fresh-cut flowers and
related gift items which will provide our customers with quality
products and services," said John R. Kelly, vice president of sales
for Excite@Home. "We are committed to satisfying our customers'
shopping needs, and premier e-commerce merchants like
1-800-FLOWERS.COM will help us fulfill that mission."
The agreement with Excite@Home marks another strategic
distribution relationship for 1-800-FLOWERS.COM with major portal
sites including America Online and MSN.
About 1-800-FLOWERS.COM
With one of the most recognized brands in e-commerce,
1-800-FLOWERS.COM provides fresh-cut flowers and other gifts to
customers around the world via: the Internet (www.1800flowers.com),
AOL (keyword: flowers) and other online services; by calling
1-800-FLOWERS (1-800-356-9377) 24 hours a day; or by visiting one of
our Company operated or franchised stores. In 1995, 1-800-FLOWERS.COM
launched a fully functional e-commerce Web site and currently
maintains strategic online relationships with America Online,
Microsoft Network, Snap.com, and Excite@Home, among others. The
Company's online product offerings include an extensive array of
fresh-cut and seasonal flowers, plants, floral arrangements and gift
baskets, gourmet foods, garden accessories, and casual lifestyle
furnishings. The Company's Class A Common Stock is listed on the
Nasdaq National Market under the symbol "FLWS."
This press release contains statements of a forward-looking
nature relating to future events or future financial results of
1-800-FLOWERS.COM, Inc. Investors are cautioned that actual results
may differ materially. In evaluating such statements, investors should
specifically consider various risks, factors and uncertainties which
could cause actual events or results to differ materially from those
described or anticipated in such forward-looking statements, including
the matters set forth in 1-800-FLOWERS.COM's reports and documents
filed from time to time with the Securities and Exchange Commission.
Excite@Home, @Home, Excite, and WebCrawler are trademarks of At Home
Corporation and may be registered in certain jurisdictions. All other
brand names are trademarks of their respective owners.
--30--lp/ny*
CONTACT: Press Contacts:
1-800-FLOWERS.COM
Ken Young, 516/237-6102
kyoung@1800flowers.com
or
TSI Communications
Vince Giandurco, 212/696-2000
vgiandurco@tsicomm.com
or
Investor Contacts:
1-800-FLOWERS.COM
Joe Pititto, 516/237-6131
jpititto@1800flowers.com
or
Abernathy MacGregor Frank
John Coffey, JKC@abmac.com
or Carl Fischer, CRF@abmac.com
212/371-5999
KEYWORD: NEW YORK
INDUSTRY KEYWORD: E-COMMERCE INTERNET MARKETING AGREEMENTS
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