Global Sports Inc. Selects MessageMedia to Provide One-to-One Email Marketing Services
Leading Sporting Goods E-Tailer Gains Innovative Edge by Delivering Enhanced Customer E-Commerce Experience Through New Online Marketing Effort
BOULDER, Colo.--(BUSINESS WIRE)--Oct. 20, 1999-- MessageMedia Inc. (Nasdaq: MESG), a leading provider of e-mail-based customer relationship management and direct marketing services, announced today that it has partnered with Global Sports (Nasdaq: GSPT) to launch a full-scale, one-to-one e-mail marketing program. Global Sports is an e-tail company that operates, under exclusive long-term agreements, the Internet businesses of leading sporting goods retailers, including The Sports Authority, The Athlete's Foot, Sport Chalet, and MC Sports. The company will utilize MessageMedia's proprietary e-mail database technology on behalf of its retail partners to both manage its online customer service outreach and deliver customized messages to narrowly defined groups who have requested information from their retail partners.
''Through our retail partners, Global Sports aims to provide consumers with a best-of-breed on-line shopping experience. One key component of online shopping is the customer service interface,'' said Bob Rothenberg, vice president of marketing and business development at Global Sports. ''Working with MessageMedia, Global Sports will be able to maximize the customer service relationship, making it easier for customers to locate and purchase products online, and ultimately, have a better shopping experience. In addition, the one-to-one e-mail marketing strategy is a key component in this relationship, enabling Global Sports to reach out to consumers in a more lasting and effective way.''
MessageMedia's comprehensive e-mail messaging capabilities allow delivery in text, HTML or AOL-optimized formats and include advanced reporting and real-time click-through tracking to help Global Sports measure customer response and results throughout each campaign.
''Global Sports is positioned to lead the e-commerce sporting goods industry because of its breakthrough e-tail/retail convergence model,'' said Robin Green, vice president of sales and marketing at MessageMedia. ''Our e-messaging services not only support Global Sports' ongoing e-commerce efforts, but also help to build and maintain a solid foundation with its customers.''
About Global Sports Interactive
Global Sports (Nasdaq: GSPT) is an e-tail company that operates the Internet businesses of leading sporting goods retailers under long-term exclusive agreements, including The Sports Authority, The Athlete's Foot, Sport Chalet, and MC Sports. On July 26, 1999, SOFTBANK Capital Partners LP invested $80 million into Global Sports. The company's shares are included in the Russell 2000 index. The company's Web site is gs-interactive.com.
About MessageMedia Inc.
MessageMedia (Nasdaq: MESG) is a leading provider of e-mail-based customer relationship management and direct marketing services. The company offers a comprehensive suite of outsource messaging services for information delivery, e-commerce services, permission-based direct marketing, ongoing customer communications and real-time customer feedback solutions using industry standard Internet protocols. MessageMedia's customer portfolio includes clients from the financial services, publishing, direct marketing, retailing, software and electronic commerce industries. Clients include E*TRADE, AOL, Apple, Yahoo!, Microsoft, GeoCities, Intuit, CMP Media, Barclays Bank, EDS, CNBC, Universal Studios and Bertelsmann.
Investors in MessageMedia include SOFTBANK and its affiliates, which constitute the world's largest investors in the Internet, and Pequot Capital Management, a Connecticut-based research-intensive investment firm.
''Safe Harbor'' Statement Under the Private Securities Litigation Reform Act: With the exception of the historical information contained in this release, the matters described herein contain forward-looking statements that involve risk and uncertainties. These risk factors include, but are not limited to, the integration of a new senior management team, MessageMedia's limited operating history, the integration of recent acquisitions, risks associated with pending and future acquisitions, the anticipated fluctuations in operating results, the uncertain acceptance of new services being offered, and undeveloped and rapidly changing market and other factors detailed in MessageMedia's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998, and its most recent Quarterly Report on Form 10-Q. All companies and product names are trademarks of their respective owners. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof. MessageMedia undertakes no obligation to release publicly the result of any revisions to these forward-looking statements that may be made to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.
MessageMedia Inc. 6060 Spine Road, Boulder, Colo. 80301 Phone: (303) 440-7550; Fax: (303) 440-0303; messagemedia.com
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