NEWS
LCS GOLF CREATES STRATEGIC ALLIANCE WITH GLOBAL SPORTS
NEW YORK, Oct 20, 1999 /PRNewswire via COMTEX/ -- LCS Golf (OTC
Bulletin Board: LCSG) is pleased to announce that it signed an
exclusive joint marketing agreement with Global Sports and Travel.
Under the terms of the new alliance, a Global Sports online magazine
will be created and distributed to 250,000 subscribers through the LCSG
consumer database. It's the intent of both companies to create a
monthly golf magazine that will reach the golf consumer through
traditional print magazine as well as online. Additionally, Global
Sports and LCS golf, www.lcsgolf.com, will utilize their joint
marketing services to create a full service marketing company that
provides a complete line of products and services catering to the golf,
sports and travel markets.
Global Sports, www.sportsandtravel.com, has over 100 professional
athletes, including 40 hall of famers, national known golf writers, and
financial writers. The Global sports online magazine will initially
focus on golf, with celebrity articles, worldwide golf destinations,
Internet golf activities, sports issues, life style, travel and
financial advice from major brokerage firms. The selling of advertising
space will be done by both LCS Golf and New York-based 24/7 Media. LCS
Golf and Global sports will take equal share of revenues derived from
advertising sales, subscriptions and marketing information.
Commenting on the newest alliance, LCS Golf President and CEO Dr.
Michael Mitchell stated, "This joint marketing agreement will begin to
position the company into the sports marketing world. LCS Golf will now
have access to some of the most famous names in sports including our
own company spokesman hall of famer Joe Namath, giving the company a
strategic marketing partner to offer and distribute our many services.
I believe LCSG will benefit greatly in developing an identity for our
ISP service www.golfuniverse.com/isp and allows us to grow our revenue
base."
LCS Golf and Global Sports will be making additional announcements as
the relationship evolves.
LCS Golf is a holding company that intends on taking advantage of
opportunities in the golf and golf-related industries. In the last 12
months, the Company has completed four strategic acquisitions including
GolfUniverse.com, Mister "B" III, Play Golf Now and Golf Promo, Inc.
The Private Securities Litigation Reform Act of 1995 provides a "safe
harbor" for forward-looking statements. Certain information included in
this press release (as well as information included in oral statements
or other written statements made or to be made by LCS) contains
statements that are forward-looking, such as statements relating to the
future anticipated direction of the golf industry, plans for future
expansion, various business development activities, planned capital
expenditures, future funding sources, anticipated sales growth and
potential contracts. Such forward-looking information involves
important risks and uncertainties that could significantly affect
anticipated results in the future and, accordingly, such results may
differ from those expressed in any forward-looking statements made by
or on behalf of LCS. These risks and uncertainties include, but are not
limited to, those relating to development and expansion activities,
dependence on existing management, financing activities, domestic and
global economic conditions, changes in federal or state tax laws and
market competition factors.
SOURCE LCS Golf
(C) 1999 PR Newswire. All rights reserved.
prnewswire.com
CONTACT: Financial or Investment, Lara & Lee, LLC, 212-585-2300, or
laraandlee@aol.com, for LCS Golf
WEB PAGE: http:// www.lcsgolf.com
GEOGRAPHY: New York
INDUSTRY CODE: ADV
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