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Politics : Formerly About Advanced Micro Devices

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To: Jim McMannis who wrote (76261)	10/20/1999 1:01:00 PM
From: Tenchusatsu	Read Replies (3) of 1570705

Jim, that's the traditional definition of retail, and I agree. But we're talking within the context of AMD here. When AMD boasted not too long ago that they had 40% to 60% of retail market share, they obviously had a much different definition of retail. Remember the days when some rabid AMD fanatics were proclaiming the downfall of Intel by pointing to "retail market share"? They would have never listened to what the traditional definition of retail should have been. But now that PC's featuring AMD's new Athlon processor are moving off the store shelves and into the "direct" channel, AMD fans like Bill Jackson (and you too, to an extent) all of a sudden feel compelled to remind us what "retail" traditionally meant. This redefinition of terms is the same thing that Bill Clinton is famous for, among other things. "It all depends on what your definition of 'retail' is." The fact is, the direct channel never was relevant to AMD fans until Athlon started making headway into that channel. All of a sudden, direct is now retail. How convenient, especially since it didn't seem to be in the past. Tenchusatsu

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