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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium

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To: Teri Garner who wrote (19466)10/20/1999 2:04:00 PM
From: 2MAR$  Read Replies (2) of 108040
 
ACRU Breaking out on the news w/DCLK :

(DCLK) Accrue and DoubleClick Partner to Increase eBusine
B: (DCLK) Accrue and DoubleClick Partner to Increase eBusiness Marketing
Effectiveness; Accrue and DoubleClick Provide Detailed Web Advertising Campaign
Analysis

FREMONT, Calif., Oct 20, 1999 (BUSINESS WIRE) -- Accrue Software, Inc.
(Nasdaq:ACRU), a leading provider of eBusiness analysis software and
services, and DoubleClick Inc. (Nasdaq:DCLK), the leading Internet
advertising solutions company, today announced an alliance to jointly
market and sell an integrated ROI product offering to online marketers.
This relationship offers eBusinesses a powerful solution for analyzing
Web advertising campaigns by combining advertising data and analysis
from DoubleClick's products with site-specific data analysis and
visitor segmentation through Accrue's products. The total solution
offers customers an extensive view and understanding of how successful
various advertising campaigns are through the combination of ad
click-through analysis as well as in-depth post-click analysis; how
visitors navigate through a site, from where they leave the site, and
whether a purchase was made. more
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