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Strategies & Market Trends : Rande Is . . . HOME

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To: Rande Is who wrote (13763)	10/20/1999 4:38:00 PM
From: Shroom37	Read Replies (1) of 57584

Rande, "Yes, I am dead serious that retail buyers will cut off suppliers that dis' them. . . .even if it is a supplier that they can make money from . . . I have seen it happen many many times. And when the manufacturer comes to its senses and reverses its decision, they find themselves with considerably less market share than they enjoyed prior to the blunder." You are correct. For a retailer it is all about shelf space and if you take your prod. off the shelf they will put something else in it's place that they can make money on. They are not going to sit there with an empty shelf waiting for you to grace them with your prod. And it is one really tough up hill battle to convince them that they need to carry your prod again. Also great picks on LQID, NXTL and ANTC. Thanks a bunch

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