Botex appoints Doug Sheridan as VP of
marketing and sales
Botex Industries Corp
BTX
Shares issued 11,897,410
1999-10-19 close $1.2
Wednesday Oct 20 1999
Mr. Don Greer reports
Doug Sheridan has been appointed as vice-president of marketing and sales. Mr. Sheridan has extensive global experience in all aspects of the athletic wear market,
having held senior positions with companies in Asia, North America and Europe.
Mr. Sheridan's primary responsibility is to expand Botex's internal production and retail sales in the sports, industrial and toy markets. His extensive network of
business contacts will also contribute to the company's efforts in developing relationships with existing and potential licensees, particularly in Asia and Europe.
Mr. Sheridan most recently was chief executive officer of the Creative Factory, a 40-person marketing and product consulting firm in Taiwan. The Creative Factory contracted to major brand names such as Converse, Benetton, Diadora and Ellesse to develop and implement marketing, product development and product merchandising strategies.
Prior to founding the Creative Factory in 1994, Mr. Sheridan held the senior positions of vice-president of research and development, followed by vice-president
of corporate marketing with Adidas AG, Asia, where he was responsible for managing key product introductions for the company. He was also part of the Adidas equipment brand team, which successfully relaunched that company.
Other positions held by Mr. Sheridan in the athletic industry include: general manager of Asia for Avia, a division of Reebok; vice-president of design and sourcing for Etonic-Tretorn; and brand manager of the Power Brand for Bata International in Africa where he took the brand to a lead position in its markets.
With his extensive contact base and worldwide knowledge of the athletic wear market, Mr. Sheridan is an important addition to the Botex management team.
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