BBSW - breaking out to new high. Quiet period ends tomorrow and analysts' coverage is expected. This company is doing well with a significant number of new customers. The e-commerce analysis space is hot.
===========================================================
Dominates Market for E-Commerce Analysis with Expanded
Roster of Dot com Customers
Ashford.com, InsWeb, Industrial Purchasing Services, Mercata, Mercury Interactive,
Onvia.com, and RemarQ select Broadbase to analyze e-commerce data and enhance
marketing, merchandising and personalization
MENLO PARK, Calif.--(BUSINESS WIRE)--Oct. 21, 1999-- Broadbase Software, Inc., (NASDAQ:
BBSW), the leading provider of e-business analytic solutions, today announced that leading dot com companies
have recently selected Broadbase to provide them with analytic applications for their critical e-commerce
initiatives to increase traffic, improve personalization, grow revenue and boost customer loyalty.
These new account wins further expand Broadbase's position as the dominant provider of e-business analytic
solutions in the marketplace today. New dot com customers include:
-- Ashford.com, (NASDAQ: ASFD) a leading Internet retailer of luxury
goods,
-- InsWeb, a leading Internet site to shop for and compare quotes
from the nation's leading insurance companies,
-- Industrial Purchasing Services (IPS), a German e-commerce firm
specializing in the procurement of office supplies,
-- Mercata, an e-commerce company that helps consumers drive down
product prices through group purchasing power,
-- Mercury Interactive, (NASDAQ: MERQ) the market leader in Internet
application testing solutions,
-- Onvia.com, a business-to-business online operations center for
entrepreneurs, and
-- RemarQ Communities Inc., a leading provider of Internet
discussion services.
These significant dot com customer wins join a list of over 100 companies that have adopted Broadbase as the
core of their e-business initiatives to attain closer, more profitable customer relationships.
Ashford.com, a leading Internet retailer of upscale personal accessories, is deploying Broadbase to drive
customer segmentation and profiling for targeted marketing campaigns and merchandising. Ashford.com will also
use Broadbase to improve site content and provide customers with a personalized shopping experience.
"Broadbase plays an important role in our e-commerce initiatives by helping us better understand browsing and
buying behavior so we can provide our customers with the best possible shopping experience," said Mike
Barkley, director of brand marketing for Ashford.com.
Mercata is deploying Broadbase to understand the right product mix, pricing and content to increase customer
loyalty.
"We view Broadbase as a strategic asset to our e-commerce business, giving us a window into customer
behavior," said Niklas Gustafsson, vice president of research and development at Mercata. "Knowing in detail
how customers interact with our site is very important to us. By using Broadbase to analyze shopping behavior
and purchasing patterns, monitor sales trends, drive content effectiveness, and ensure fulfillment satisfaction, we
can make decisions that ultimately create greater customer loyalty and attract new customers."
Onvia.com will deploy Broadbase as an analysis standard for e-commerce, sales, and marketing, in an effort to
create more personal relationships with each customer and sell more of its small business products and services.
Broadbase will assist them in measuring how effectively they are spending money to attract new customers and
how much it costs to keep the customers they already have.
"Onvia.com is very focused on providing the best possible service to each of its customers," said Ross Paul, vice
president of engineering for Onvia.com. "With Broadbase we can analyze data from our growing Web site, our
customer information system and our call center to equip our executives with the information needed to create
lasting one-to-one relationships with our customers."
RemarQ will use Broadbase to join its Web site traffic statistics with its registration database to better understand
its audience. The combination will allow them to do ad hoc analysis of hits by segmented groups of consumers.
"As a discussion service, RemarQ has the opportunity to really deliver value to our customers and advertisers by
mining and analyzing the intricacies of customer behavior and preferences," said Bob Pereira, manager of
reporting systems for RemarQ. "The flexibility and robustness of the Broadbase solution will help us sift through
this vast amount of information and take our customer analysis to the next level."
"In the hyper-competitive world of e-commerce, businesses live and die by online customer acquisition and
loyalty," said Mark Kremer, president and CEO of Broadbase. "Our growing customer base validates the
effectiveness of Broadbase e-business applications in addressing these critical success factors."
About Broadbase
Broadbase is a leading provider of customer-centric analytic solutions that enable businesses to maximize
customer value across Internet and traditional business channels. The Broadbase EPM solutions create a
comprehensive understanding of the customer lifecycle by integrating and analyzing numerous points of customer
interaction, from Internet-based systems, front and back office applications and demographic data sources. For
more information, visit Broadbase at www.broadbase.com.
Broadbase is a trademark of Broadbase Software, Inc. All other product and company names may be
trademarks of their respective companies.
Information in this release that involves Broadbase's expectations, beliefs, hopes, plans, intentions or strategies
regarding the future are forward-looking statements that involve risk and uncertainties. All forward looking
statements included in this release are based upon information available to Broadbase as of the date of this
release, and we assume no obligation to update any such forward looking statement. These statements are not
guarantees of future performance and actual results could differ materially from our current expectations. Factors
which could cause or contribute to such differences include, but are not limited to, delays in development or
shipment of new versions of our applications or our EPM/Foundation; lack of market acceptance of our products
or services; inability to continue to develop competitive new products and services on a timely basis; introduction
of new products or services by competitors; and our ability to attract and retain qualified employees. These and
other factors and risks associated with our business are discussed in the Company's registration statement on
Form S-1 declared effective by the Securities and Exchange Commission ("SEC") on September 22, 1999.
Contact:
Broadbase
Richard Howell, 650/614-8385
rhowell@broadbase.com
or
A&R Partners
Jessica Stafford, 650/298-3936
jstafford@arpartners.com |
