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Non-Tech : MAT - Mattel - toysRthem

MAT 19.86

-0.9%

2:47 PM EST

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To: Duker who wrote (285)	10/21/1999 8:56:00 PM
From: Zakrosian	Read Replies (1) of 706

Duker - Thanks for the interesting exchange. I guess there are a couple possible ways of looking at it: - The Learning Co's problems are short term, there are some very promising merchandising agreements and new products on the horizon and that selling the company for half of its purchase price would be a big mistake from a long-term perspective. Or - Jill Barad is an egotistical moron who is unable and unwilling to admit to a disastrous mistake. In which case, MAT will be lucky to sell the division for a tenth of what they paid for it. Having followed the Snapple fiasco (what was it - Quaker bought Snapple for about 1.7 billion and then unloaded it for something like 300 million?), my hope would be with the first scenario. But I sure as hell wouldn't bet on it. This is starting to make Snapple look like an intelligent decision. Regardless, the core MAT brands are solid and the company will do fine in the long run - I can't believe how long Barbie has lasted. The only question is how long it'll take.

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