John, was the 2nd PR an early April Fool's joke?
Thursday October 21, 12:37 pm Eastern Time
Company Press Release
Micron Technology, Inc., Announces Improvement in Delivery of Technical Data
Technical Data Will Use Color Enhancements to Improve Readability
BOISE, Idaho--(BUSINESS WIRE)--Oct. 21, 1999--Micron Technology, Inc., (NYSE:MU - news) today announced that the company is enhancing the delivery of technical data to its customers. Micron will take advantage of the recent improvements and increased availability of color printing devices and begin producing data sheets and other technical information with color enhancements to improve the readability of technical data.
''We are always looking for ways to better serve our customers,'' said Paul Dlugosch, Micron's Corporate Marketing Manager. ''To our knowledge, Micron is the first semiconductor company to add color enhancements to memory product datasheets. This will enable us to better convey highly complex information to our customers.'' To view color technical information, visit Micron's web site at www.micron.com/mti/.
''We believe the improvements to color printing that companies like Hewlett Packard have made will allow our customers to better take advantage of our enhanced technical data,'' added Dlugosch.
''We couldn't be more pleased to have an industry leader such as Micron Technology use HP Color LaserJet printers to add color to their technical materials,'' said Steve Pline, product marketing manager for HP Color LaserJet 8500 series printers. ''HP Color LaserJet printers give companies the flexibility to produce a wide range of color documents easily and conveniently.''
Micron Technology, Inc., and its subsidiaries manufacture and market DRAMs, very fast SRAMs, Flash, other semiconductor components, memory modules, graphics accelerators, and personal computer systems. Micron's common stock is traded on the New York Stock Exchange (NYSE) under the symbol MU. To learn more about Micron Technology, Inc., visit its web site at www.micron.com.
biz.yahoo.com
No wonder it's +2 1/8 today.
They've discovered the color printer!
What a breakthrough!
Almost the equivalent of 3M and Post-It's.
What if the incredible "hey, let's use color on the stuff we give to clients" insight happened this way...(dream blur)...
[SCENE: coffeeroom]
Bob: Hey Tim, whatcha got there?
Tim: Oh, just doodling with my highlighters.
Bob: (totally astounded) Hey let me see that! (scrutinizes it with great excitement) Holy hounddogs - if this thing isn't easier to read! Wouldn't it be great if we could give something like this to our customers?
Tim: Yeah, but where are we gonna find money in the budget to buy 175 gross of highlighters and all the qualified people to do the coloring?
Bob: (crestfallen) You're right...hey, where the sports page? How's Idaho State doing? (an insert falls to the floor; bob picks it up) What's this thing? (pointing) Color printer? Why, we must be in some kind of time warp or something since everyone even remotely involved in the computer industry knows that this type of advanced technology has yet to be invented.
Tim: True. And don't get me started on all those mysterious ink-stained persons calling themselves 4-color offset printers and claiming to be able to take a document you've printed out on this alleged "desktop color printer" and turn it into colorized marketing material - the same colors no less!
Bob: I may have to call my cousin Bert on this.
Tim: He work here?
Bob: No, he's at Intel.
(drumroll, crash, test pattern, national anthem)
Good trading,
Tom |
