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Non-Tech : AMERITRADE HLD A (NASDAQ:AMTD)
AMTD 0.977-1.1%3:57 PM EST

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To: tigerman77 who wrote (1416)10/21/1999 11:45:00 PM
From: AugustWest  Read Replies (2) of 1848
 
Hey tigger, you might have caught the bottom for a quick run.

But for the sake of discussion...

>>in for 1k at 16 1/2 great buy great company,

Do you have an account with them? Is this the basis for you considering them a great company? or are you looking at it from a fundamental analysis?

>>like plan of sticking to core business and not diverting time and money to expand into banking like e-trade.

That's where they will lose market share. More and more people want a one stop shopping site for their Financial stuff.

>>made 40k of of jboh and plan on making more off of amtd!!!

How you gonna do that? when do you think this stock will see $56 again?

And now to the article.....

Ameritrade Co-CEO to announce 'very significant alliance' before year-end

I've been under the impression that ntbk is not for sale, but Ricketts has filed with the SEC to purchase shares of that company. Hmmmm, think that might be the major announcement before the emnd of the year. BTW, last Q report they(amtd) only had something less than $5 million in cash. Lots of commercials. You could almost hear the vacume sound as , yes, they sucked in new accounts. but when those new accounts figure out how shitty they treat their customers, they will stop trading. and probably sell off holdings to VERY low margin accounts. that;s where they expect to make their dough.

Mr. Lewis: Ameritrade was formed in 1975, so the company has been in business for 25 years. It started its business in discount brokerage

I'm not sure that is a true statement(I may be wrong), but what they did was buy Cirus which was in business for 25 years, not Ameritrade. Correct me here if I'm wrong. Was Cirus Ricketts'?

Joe made a decision that he wanted to greatly increase the quality of technology that was being offered. That is why I arrived in February of this year. He wanted the technology that Ameritrade offers to be better than anything else by far that's on the Internet. If you look at our Website today, that is not true. But if you look at it over the next three months you'll see significant enhancements.

This , IMO is a crock of shit. They been promising upgrading the site for well over a year. and it's the same old B.S. So now they say in the next three months. Okay, I'll be keeping track.

The third point is that we have successfully built an infrastructure for growth over this past year, and we cut back our advertising during the time that we were doing that. We felt as though we were not going to promise things that we couldn't deliver, and now we're prepared to step on the accelerator. We are looking at a very momentous event here now that we have the capacity. We have built in efficiencies and economies of scale, and we know how to advertise, and we are about to grow our company very significantly

More B.S. IMO of course.

So I would say watch the space. Not only will we be growing organically through advertising, but we will be growing very rapidly through alliance relationships, and in other markets. We are very actively, and very carefully negotiating the final terms of some alliance agreements, and we'll very likely announce a very significant alliance between now and the end of the year.

Okay, so back to your original statement

>>like plan of sticking to core business and not diverting time and money to expand into banking like e-trade.

So what's the major alliance/ announcement gonna be?

You know Ricketts now sits on the board of ntbk. and customer satisfaction had fallen rapidly there. This is a sad point for me as I was a fan of ntbk for quite a while...and no, I won't tell you how much I made trading ntbk. Everyone has a story, and mine isn't important here.

I didn't click on the full story. I don;t know why I even spent this much time on that POS article. But my bet is that ntbk and amtd merge or gets bought by amtd.

*Currently, I have no position with amtd. I covered my last short position in the $18. but I'll be here shorting it again if it breaks out too fast too much.

But on a T/A approach, you might have gotten it, but I wouldn't be holding my breath for $56 any time soon. And don't forget, their 52 week low is like $2 3/8. $10 or lower ain't out of the question.

askresearch.com

And also, what happens *IF* we see a market crash, margin calls go out. people sell, lose 50% or more of their assetts. How much do you thing those average $45,000 accounts are going to cary on margin before the market recovers?

At any rate, best of luck to you on your long position.
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