Today's Man Enters Baltimore Market with Grand Opening of New Store in Towson Marketplace
Prototype Design at Towson Location Showcases Total Menswear Solutions Offered by Today's Man
MOORESTOWN, N.J., Oct. 22 /PRNewswire/ -- Signaling the Company's entry into the vibrant Baltimore market, Today's Man (Nasdaq: TMAN - news) announced today the grand opening of its latest location at the Towson Marketplace in Towson, MD. The 25,000-square-foot Towson store features Today's Man's new prototype design, which provides a more spacious design and easier navigation while emphasizing the quality of the Today's Man brand through all aspects of merchandise presentation and marketing.
''The Towson store represents a strategic expansion from the Company's core Philadelphia, New York and Washington, DC markets and further establishes Today's Man as the leading menswear authority in the Northeast,'' said David Feld, Chairman and CEO of Today's Man. ''The Towson Marketplace is a high-visibility location and an excellent venue for introducing the Today's Man prototype and our distinctive fashion and value proposition to Baltimore consumers.''
The newest Today's Man prototype menswear store joins a roster of retailing's most successful superstores and value-oriented retailers in the Towson Marketplace including Bed Bath & Beyond, Target, Sports Authority and Toys 'R' Us. The Marketplace is a ''power center'' known for its ability to attract value-oriented, destination shoppers.
The grand opening of the Towson location closely follows the unveiling of the Today's Man prototype earlier this month at the Company's new Springfield Mall store in Springfield, VA. Today's Man is scheduled to open new prototype stores at the Milestone Center in Germantown, MD and at Borders' Plaza in Sterling, VA in coming weeks. Today's Man will also begin introducing the prototype's redesigned signage, fixtures and product display to its existing locations as the initial stage of a Company-wide store remodeling program. The Company will also be bringing the quality and value of the Today's Man brand to the Internet later this month with the launch of its online menswear superstore at todaysman.com.
Today's Man, which operates 27 stores in the greater Philadelphia, New York, Washington and Baltimore markets, is a men's apparel superstore retailer offering a wide selection of tailored clothing, furnishings, sportswear and shoes at everyday low prices.
Certain statements in this press release which are not historical facts, including, without limitation, statements as to the Company's branding, advertising and on-line sales plans and future new store openings or as to management's beliefs, expectations and opinions are forward-looking statements that involve risks and uncertainties and are subject to change at any time. Certain factors, including, without limitation the risk that the assumptions upon which the forward-looking statements are based ultimately may prove to be incorrect, risks relating to the Company's growth strategy, small store base and geographic concentration, the declining unit sales of men's tailored clothing, seasonality and general economic conditions, year 2000 issues and other risks detailed from time to time in the Company's filings with the SEC, including its Annual Report on Form 10-K and quarterly reports on Form 10-Q, can cause actual results and developments to be materially different from those expressed or implied by such forward looking statements. A copy of the Company's Annual Report on Form 10-K for the fiscal year 1998 can be obtained without charge, except for exhibits to the report, by sending a written request to Today's Man. |
