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Technology Stocks : InfoSpace (INSP): Where GNET went!

INSP 124.41

-2.3%

Nov 28 9:30 AM EST

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To: Susan G who wrote (13134)	10/22/1999 11:56:00 AM
From: brk	Read Replies (2) of 28311

Hi Susan, I swear I'm doing my part...I've had a bumper sticker on my car for quite a while now :-) and I still set go2net as people's home page when I get the chance. Re: Brand recognition - I went to the county this week to get some aerial ortho photos of the watershed for my GPS/GIS mapping project. When the GIS tech was surfing through screens on his computer (bad ass system...now I know where my tax dollars go), I noticed his browser open to metacrawler. I said "hey, you use go2net huh" and he was like "what?...oh that search engine...yeah, I like the search results I get." This guy had no clue what go2net was, but regularly used one of their sites. This got me thinking that maybe the ad push should be aimed towards the individual sites as opposed to the network as a whole. Kinda like the philosophy profs that stress that the strength of the entity as a whole is nothing more that the relative sum of its parts. Whoops...I'm cackling out loud again - #26

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