Guess you missed this press release from a few months ago......
FOR IMMEDIATE RELEASE | July 29, 1999
AGRIBIOTECH, INC. TO DISTRIBUTE PROPRIETARY FORAGE PRODUCTS ON THE INTERNET:
ABT TO BE AMONG FIRST NATIONAL SEED BRANDS TO SELL SEED THROUGH DIRECTAG.COM
Henderson, NV, July 29, 1999 – AgriBioTech, Inc. ("ABT" or the "Company") (NASDAQ National Market: ABTX), announced today that the Company will be among the first to sell a national seed brand via the Internet on the web site of DirectAg.com, a new agriculture web site and "e-commerce" business. The DirectAg.com web site (www.DirectAg.com) will be up and operating beginning August 2, 1999. ABT will be the leading forage seed company and brand featured on the site.
"We are constantly looking for new ways to satisfy customers and to better market our products," said Kenneth Budd, ABT President and Chief Operating Officer (COO) and head of retail marketing and operations. "We believe the Internet is and will be an increasingly important way of serving farmers and ranchers."
"ABT is the largest forage seed company in the industry," said Keith Flynn, ABT forage business unit director, "and we look forward to working with DirectAg.com to offer the industry's best forage product line on the Internet. We will sell our elite, proprietary alfalfa varieties, forages (grasses and clovers) and corn/silage on the site. We are pleased to be among the first national brand seed companies to use this new and exciting channel of distribution."
Beginning August 2, 1999, DirectAg.com will launch agriculture's first e-business to provide producers with a broad offering of information, products and services needed to successfully farm today. DirectAg.com's web site (www.DirectAg.com), will provide a forum for American farmers to make knowledgeable decisions when they look to buy leading brands of agricultural products and services. In addition to its e-commerce capabilities, DirectAg.com offers producers a personalized knowledge-building center called "My DirectAg," timely ag news and information, comprehensive product information, chat rooms and bulletin boards. DirectAg.com is a St. Paul, Minnesota based e-business formed and managed by former seed and agribusiness executives. See their web site for further information on their business.
"ABT has always been a customer focused company. Their involvement with DirectAg.com is further evidence that they are committed to meeting customers' changing needs by providing innovative access to their products," said Kip E. Pendleton, president and CEO of DirectAg.com.
AgriBioTech, Inc. is a vertically integrated, full service seed company specializing in the forage and turfgrass seed sector, complete with research and development of proprietary seed varieties, seed processing plants, and a national and international distribution and sales network. ABT's vision is to lead the turf and forage seed industry in discovering its value potential.
Statement under the Private Securities Litigation Act of 1995: Certain of the statements in this press release, including the statement that the Company believes that the Internet is and will be an increasingly important way of serving farmers and ranchers, are forward looking statements that involve a number of risks and uncertainties. They are not a guarantee of future performance and actual results could differ materially. The risks and uncertainties associated with these statements include, but are not limited to: customer channel preferences and behavior, number of farmers and ranchers with computers and Internet access and their willingness to use this channel for purchasing, deliveries and payments for ABT products, competitive pricing, supply availability, ability of the Company to successfully transition to the new IT systems throughout its operations, and other factors as detailed from time to time in the Company's SEC filings.
Contact:
Tony Blum,
Vice President, Director of Communications, Planning and Development
(702) 566-2440
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