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Technology Stocks : Go2Net Long List of Go2Netrillionaires (GNET)
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To: Carolyn who wrote (1072)10/23/1999 11:57:00 AM
From: levy  Read Replies (2) of 4201
 
A call for more volunteers...the O has brought up a good point on the GNET thread....we need to market each individual site not GNET alone so I would suggest we have a series of parachute jumps each carrying a different banner..one for SI, hypermart, metacrawler, dogpile, metaspy, playsite, and hot100 and then a big ending for go2net...that means we need lots more people to get involved and time is very short as the series is only likely to go 4 games.....Carolyn would you stand up and be counted...we really need you and we need someone to recruit others quickly.

Here is the O's comments

Instead on marketing their entire bundle of products, perhaps Go2net should focus on marketing/branding each of their individual properties with a "part of the Go2net family of sites" at the end. GNET has a number of sites that many use for different reasons. As stated earlier many use metacrawler, but have no idea that it is owned by GNET. That is fine with me as long as they continue to use it. I think that as we grow our focus will need to be more narrow as to marketing the individual sites to different demographic groups. Phillip Morris owns Miller beer among many other companies. Same for Beatrice etc. The ads you see push the products and not the companies. As GNET aquires a number of varied entities their marketing will need to change from branding of a "portal" to branding of each individual successful site.
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