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Strategies & Market Trends : Gorilla and King Portfolio Candidates
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To: voop who wrote (8760)10/24/1999 9:10:00 PM
From: Mike Buckley  Read Replies (1) of 54805
 
Voop,

I specified second generation IPG, trying to distinguish it from the programming guide with the numbers that lets you set the VCR. I thought EPG and IPG were interchangable but I can live with how you differentiate it.

For those not as familiar as you with the alphabet soup. the VCR one-touch programming is not the "guide" that we refer. It's simply one-touch programming.

The guide can be interactive to varying degrees. In that sense, that's why I make the distinction between EPGs (electronic program guides) and IPGs (interactive program guides.) For me -- and this is nothing more than my own view -- all prgram guides are EPGs but only the more interactive ones are IPGs. It's nebulous at best but it works for me. There are IPGs that support advertising and there will be future-generation IPGs that will allow us to go to a web site without leaving the "window" of the current screen. (IBM is apparently the leader in that technology.)

Can this EPG take us to the promised land? I thought that it was on mainstreet and the value chain ended with the STB licenses.

No, it will be the IPG (using my terminilogy) that will take us there. If the EPG is on mainstreet, my thinking is that it is still in the early phase. It's only recent purchasers of the high-end televisions and subscribers to cable or satellite transmission who have EPGs. As an example, I bought a new television a year ago but couldn't find one with an EPG or IPG that would fit in my entertainment center.

So here I am, an investor in Gemstar and Qualcomm, and I don't use an IPG or a cell phone. Peter Lynch would give me a failing grade. :)

--Mike Buckley
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