KEYSTONE FULFILLMENT CHANGES NAME TO KEYSTONE INTERNET SERVICES, INC.; NEW NAME REFLECTS COMPANY'S ROLE AS PARTNER TO NAME BRAND E-COMMERCE VENTURES BUSINESS EDITORS WEEHAWKEN, N.J.--(BUSINESS
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WEEHAWKEN, N.J.--(BUSINESS WIRE)--Oct. 25, 1999--Keystone
Fulfillment, a subsidiary of Hanover Direct, Inc. (AMEX: HNV.A), today
announced that it has changed its name to Keystone Internet Services,
Inc.
"Keystone Internet Services better reflects the broad range of
e-commerce solutions and services we offer to our core customer base
of brand name manufacturers and retailers who are anxious to enter
this exciting new channel of distribution but lack the `end-to-end'
systems needed to get there quickly, easily and affordably," stated
Rakesh K. Kaul, President and CEO of Hanover Direct, Inc.
"Keystone is viewed as a value-added resource by our client's
organizations, since it affords them the opportunity to rapidly
transform their business model in `Internet time' and gain market
share," Kaul added.
The `end-to-end' solutions offered by Keystone's highly
experienced management team are customized to the specific needs of
each of its customers. Its `plug and play' system platform has been
developed specifically for multi-channel, multi-brand use and includes
a broad array of features and functionality.
Through its association with the Hanover Direct portfolio of
catalogs and associated web sites, as well as a growing roster of
third-party clients, Keystone has obtained expertise in a broad range
of product categories such as home fashions and home improvements,
men's and women's apparel, and gifts.
"While `back-end' fulfillment services are still an integral part
of our business, our `front-end' logistical services, based off a
fully functional, proprietary, world-class platform operating in 24/7
service mode, are unique in the industry. The level of the consumer
shopping experience offered via our e-care and call center enterprise
has made us the preferred choice among branded manufacturers and
retailers," stated Richard M. Metzler, President of Keystone Internet
Services, Inc.
"The dramatic economies we offer over the in-house start-up costs
required to meet the new demands of e-commerce also make us attractive
to retailers and manufacturers as well as new .com start-ups. The
depth of Keystone's management makes it the safe bet for the .com CEO
to partner with," Metzler added.
Keystone was launched in 1998 by Hanover to specialize in third
party electronic and direct commerce fulfillment. Since then, the menu
of services it offers has grown to compliment the exploding trends in
e-commerce.
Keystone Internet Services' end-to-end e-commerce services
include providing Internet players with virtually every resource they
need, from web site creation and management to Internet marketing to
multi-channel marketing promotions to structured financing, to be
successful e-commerce leaders. Through the e-care service, Keystone
can take orders off the web, answer emails and even host live chat for
its client.
In addition, on the `front-end' Keystone can provide the
logistical services required by e-commerce companies such as
telemarketing, order processing, credit card transaction processing,
customer database management and systems programming and interface
support.
It offers an infrastructure already in place working off a
multi-channel, multi-brand common systems platform. On the `back-end'
it offers a comprehensive range of services including fulfillment,
order management, inventory management, and facility management.
Keystone provides easy-to-install e-commerce marketing solutions
to companies wanting to enter into this channel of distribution. Its
unique multi-title, multi-brand systems platform has the versatility
and flexibility to handle a wide range of product categories in a 24/7
service mode.
Its roster currently includes: Fogdog Sports, a leading online
retailer of sporting goods, The National Geographic Society; United
Retail Group; www.mercata.com, recently launched by Mercata, Inc., a
privately held company with funding from Vulcan Ventures, Inc.;
KBkids.com, a new internet joint venture between BrainPlay.com and
Consolidated Stores Corporation; and The Dress Barn, Inc., a national
chain of women's fashion specialty retail stores now entering new
direct marketing channels of distribution.
Keystone is also the third party fulfillment services vendor
Excite exclusively promotes to others wanting to participate in its
shopping channel.
Hanover Direct, Inc. (AMEX: HNV.A), and its business units, provide
quality, branded merchandise through a portfolio of catalogs and
e-commerce platforms to consumers, as well as a comprehensive range of
Internet, e-commerce, and fulfillment services to businesses.
The brand marketing division is comprised of the Company's
catalog and e-commerce web site portfolio of home fashions, apparel
and gift brands, including Domestications, The Company Store, Colonial
Garden Kitchens, Kitchen & Home, Improvements, The Safety Zone,
Silhouettes, International Male, Undergear, and Gump's By Mail. The
Company also owns Gump's, a retail store based in San Francisco.
Each brand can be accessed on the Internet individually by name.
The web services division is comprised of the Company's Internet
marketing services group, systems platform, fulfillment and
telemarketing and third party fulfillment service vendor, Keystone
Internet Services, Inc. (www.keystoneinternet.com).
Information on Hanover Direct, including each of its divisions,
can be accessed on the Internet at www.hanoverdirect.com.
--30--KMK/ny*
CONTACT: Hanover Direct, Inc.
Brian C. Harriss, Sr. VP - CFO Managing Director
201/272-3224
by
AGG International, Public Relations
Paula Zwerdling, 212/869-8230
paula@aggintl.com
KEYWORD: NEW JERSEY
INDUSTRY KEYWORD: COMPUTERS/ELECTRONICS E-COMMERCE INTERNET
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