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Strategies & Market Trends : India Coffee House

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To: Mohan Marette who wrote (8946)	10/25/1999 11:36:00 PM
From: Mohan Marette	of 12475

Beer through Internet at less than retail,courtesy of KingFisher (UB Group) kingfisherworld.com Tuesday, October 26, 1999 (FE) BANGALORE: And now you can order beer through internet. United Breweries Ltd launched kingfishernetshop.com through which one can have Kingfisher beer or Kingfisher line of clothing and accessories delivered at door step at lower than market price, company officials said today, reports PTI. The company's President, Kalyan Ganguly, said Bangalore - the pub capital and Silicon valley of India -- would be the first to have this facility. 'the new offer's highlight is the convenience and price advantage', Ganguly said. He said the facility would be extended to Mumbai and Calcutta in another 45 days to two months. Ganguly said the new offer is targetted at young people in the age-group of 25 to 40 having impulsive buying habits. 'it's like taking distribution to another level'.

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