Tuesday October 26, 7:30 pm Eastern Time
Company Press Release
Silknet Software Executive Joins RealMarket Research Board of Advocates
Silknet Sponsors RealMarket Live! Email Kiosks at the Support Services/CRM Fall '99 Trade Show to Enhance Attendees' Experience
MANCHESTER, N.H.--(BUSINESS WIRE)--Oct. 26, 1999-- Silknet Software, Inc. (NASDAQ:SILK - news), today announced that David Fowler, vice president of marketing for Silknet Software, has been named to the Customer Relationship Management Board of Advocates of RealMarket Research. As an Advocate, Fowler will be a featured speaker in RealMarket Live!, a free Web forum where industry luminaries and experts participate in Internet Webcasts to share their Customer Relationship Management (CRM) knowledge. RealMarket Research, a market research firm dedicated to helping advance the CRM market, launched RealMarket Live! on October 15. The goal of this initiative is to bridge the gap between buyers and sellers of CRM technologies and services through education. Fowler will be featured as one of the first RealMarket Live! experts in the CRM marketplace on a Webcast scheduled for December 10.
To help launch this CRM forum, Silknet will sponsor RealMarket Live! email kiosks at the Support Services/CRM trade show on October 27, 28 and 29 in San Francisco. The kiosks are designed to enable attendees to access email and use the Web while on the show floor. The kiosks will also link to RealMarket.com where users can view breaking industry news and announcements.
``The CRM market is filled with a variety of point solutions making it very confusing for IT decision makers to decide which CRM solutions are appropriate for their unique business environments,' said Fowler. ``By educating the business world about customer relationship management, RealMarket Research is bringing order to one of the largest and fastest growing markets in the industry. I look forward to supporting this innovative use of online technology, and establishing a close relationship between Silknet and RealMarket Research.'
``RealMarket Live! is designed to become a cutting edge research and news resource for the CRM market, addressing critical issues in this surging market space,' said Gary Lemke, president of RealMarket Research. ``In order to provide this market with the most current and comprehensive information about customer relationship management, we look to industry experts, such as David Fowler, to join our Board of Advocates. Dave, with his extensive knowledge of the CRM market, will make a terrific contribution to our Board of Advocates and RealMarket Live!.'
About RealMarket Research
RealMarket Research is a market research and intelligence firm dedicated to helping advance the Customer Relationship Management market through research and education. The company publishes RealMarket Today!, a daily email that covers news and financial information for the CRM industry and reaches over 30,000 readers daily. RealMarket Research, with Customer Support Management Magazine, is also a co-sponsor of the annual Users' Choice Awards, the only CRM product recognition program based on user analysis. RealMarket Research is headquartered in Indianapolis, Indiana. For more information, please visit RealMarket on the Internet at realmarket.com or contact RealMarket Research at 317.816.0677.
About Silknet Software
Silknet Software (NASDAQ:SILK - news) provides the industry's leading customer-centric e-business applications and systems for Global 2000 and dot.com companies such as Office Depot, Microsoft, Priceline.com, Beyond.com, Sprint, Utility.com, Inacom and Bell Canada. Built from the ground up with Web technologies and standards, Silknet's software allows companies to build strong customer relationships through personalized marketing, sales, electronic commerce and customer support services. Silknet's approach integrates all customer interactions and data whether across the Web, by phone, through e-mail or in person, providing the company's agents, partners and the customers with a single view of their relationship. Silknet is headquartered in Manchester, N.H., with offices across North America and in Europe. Additional information can be obtained on the World Wide Web at silknet.com or by calling Silknet at 603-625-0070. |
