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Technology Stocks : Intel Corporation (INTC)
INTC 35.53-1.1%Nov 14 9:30 AM EST

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To: nihil who wrote (91115)10/28/1999 9:29:00 AM
From: Road Walker  Read Replies (1) of 186894
 
nihil, re: "It is traditional in profitable firms to advertise the product before you try to sell it, rather than afterwards."

Actually, it is more traditional to advertise a product when it is available. It is unusual to advertise a product BEFORE you try to sell it.

In this industry and with this product, I agree with Intel's marketing strategy. But the marketing costs without resulting revenue and profit will materially affect earnings. I was just pointing that out.

John
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