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Technology Stocks : AUTOHOME, Inc

ATHM 23.10

-1.5%

Dec 3 3:59 PM EST

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To: ahhaha who wrote (16468)	10/29/1999 2:49:00 AM
From: JayPC	Read Replies (1) of 29970

Bundle it up and ATHM gets a bigger cut, right? Does bundling mean a bigger cut or does it mean more subscribers? Rogers Cable gives Digital Cable subscribers a partner discount on @HOME service, though I'm not sure what kind of discount they are talking about. Does having Digital Cable and receiving a discount on @HOME (becuase the two are effectively bundled via marketing) give @HOME a bigger cut? No. Might it increase its subscription rate? Yes. Bundling is about gaining users. The broadband/cable money is to be made in what you offer those users. Regards Jay

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