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Technology Stocks : WDC/Sandisk Corporation
WDC 139.09-0.8%Nov 21 9:30 AM EST
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To: Ausdauer who wrote (7875)10/29/1999 12:09:00 PM
From: Jim Greif  Read Replies (2) of 60323
 
I'm with Don on this issue. I've pointed out this before, so forgive me for repeating, but Sandisk's public relations is not doing its job. I work in PR, and editors simply cannot be expected to do all the research by themselves. PR is at least as much education as it is persuasion. So far, SNDK is doing neither.

The concept of "build a better mousetrap and the world will beat a path to your door" is completely outdated in an era of mass communication. The better mousetrap doesn't sell at all without adequate communications.

Jim
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