Another Divi/DirectTv win!!!
11/01 08:09 DiviCom Wins at DIRECTV Colorado Broadcast Center; Largest US
CUBE.O>
DiviCom Wins at DIRECTV Colorado Broadcast Center; Largest US Satellite
Provider Improves Video Quality and Satellite Bandwidth with DiviCom Open
Solutions
MILPITAS, Calif.--(BUSINESS WIRE)--Nov. 1, 1999--DiviCom(R) Inc., the world's
leading provider of open solutions for digital television and a C-Cube
(Nasdaq:CUBE) subsidiary, today announced that it has been selected by DIRECTV
to provide the entire digital television compression system to its Castle Rock
Broadcast Center (CRBC) in Castle Rock, Colorado.
DiviCom's complete MPEG-2 compression system solution will enable DIRECTV to
broadcast hundreds of digital channels to its nearly 8 million viewers throughout the
country. In addition, DiviCom MPEG-2 encoder technology, the most widely deployed
in the world, will enable DIRECTV to optimize digital video quality for its viewers.
DiviCom, the world's leading provider of satellite systems technology, has a
long-standing relationship with DIRECTV, having built the entire uplink signal
processing system at its Los Angeles Broadcast Center (LABC) and having
provided compression equipment to DIRECTV Japan.
With this new contract to deliver technology to the CRBC, DiviCom will become the
largest supplier of digital television compression technology to DIRECTV.
"We were looking for proven engineering excellence, superior video quality, and
expert integration services. We selected DiviCom because they provide all three,"
said Byron Kirchart, vice president of Broadcast Systems at DIRECTV. "We were
pleased with DiviCom's performance in our LABC installation and are looking to
continue that successful relationship."
"We are really pleased to expand our long-standing relationship with DIRECTV. It's
our experience with digital television technology that leads providers such as
DIRECTV to rely on DiviCom solutions for their major deployments," said Tom
Lookabaugh, President of DiviCom.
"They count on our expert integration skills to assemble best-of-breed multi-vendor
solutions and deliver compression rates and video quality high enough to meet the
most stringent broadcasting standards."
DiviCom Products Drive DIRECTV, Castle Rock Deployment
DiviCom's encoders, network management systems, and multiplexers will form the
core of the Castle Rock Broadcast Center compression system as DIRECTV is
replacing its current system with DiviCom's compression technology. In addition, the
DiviCom integration team, DiviSys(SM), will be responsible for integrating the new
system with the NDS conditional access system (CAS) at the Castle Rock facility.
DiviCom will use the following technology to support the uplink facility: -0- -- The
DiviCom MediaView(TM) MV40 Encoder: DIRECTV will deploy
MediaView MV40 standard definition encoders, which offer superior
video compression efficiency in a cost-effective package. The
MV40 incorporates the award-winning DiviTrack(TM) statistical
multiplexing feature to proactively apply the most accurate,
efficient encoding strategy to any type of video scene or special
effect. This capability enables the encoder to maintain picture
quality at extremely low bit rates, thus providing television
service providers more flexibility in allocating program
bandwidth. -- The THESYS(TM) Integrated Network Management Solution: A
modular
suite of user-friendly software packages that provide integrated, advanced element
and network management. -- The MediaNode(TM) MN20 Multiplexers: This
technology grooms
MPEG-2 streams generated by encoders and digital receivers,
performs scrambling and packages these signals into DIRECTV
transport streams for delivery over the company's satellite
network. -0-
About DiviCom
DiviCom Inc. is a leading provider of open solutions for digital television. Products
include audio/video encoding, data broadcast solutions, network management
systems, integration and support services. Based on the MPEG-2, DVB, ATSC and
OpenCable international standards, DiviCom products enable digital video
broadcasting over a variety of networks including satellite, wireless, fiber and cable.
DiviCom Inc. is a wholly-owned subsidiary of C-Cube Microsystems Inc.
(Nasdaq:CUBE), and both companies are based in Milpitas, Calif. C-Cube is the
leading provider of digital video silicon solutions for the communications, consumer
electronics and computer markets. C-Cube can be reached at 408/490-8000 or
www.c-cube.com. DiviCom can be reached at 408/490-6700 or www.divi.com.
About DIRECTV
DIRECTV provides satellite television service to more than 7.7 million customers,
including customers of the PRIMESTAR By DIRECTV service. DIRECTV is a
registered trademark of DIRECTV, Inc., a unit of Hughes Electronics Corporation.
The earnings of Hughes Electronics are used to calculate the earnings per share
attributable to GMH (NYSE symbol) common stock. Visit DIRECTV on the World
Wide Web at www.directv.com.
Note to Editors: DiviCom and MediaView are trademarks of DiviCom, Inc. C-Cube
and the C-Cube logo are registered trademarks of C-Cube Microsystems Inc.
--30--kc/sf* as/sf
CONTACTS: C-Cube Microsystems, Milpitas
Mike Hall, 408/490-8471 (Public Relations)
mike.hallc-cube.com
Steven Horwitz, 408/490-8561 (Investor Relations) shorwitzc-cube.com Today's
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