Compaq Message Board - Msg: 11767338

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Technology Stocks : Compaq

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next

To: Elwood P. Dowd who wrote (70690)	11/1/1999 10:03:00 AM
From: rudedog	Read Replies (2) of 97611

El - TV ads are expensive and target the consumer, not the business customer. CPQ already dominates the consumer segment, and that segment represents only 15% of CPQ's revenue and 1/3 the profit of the enterprise group on a percentage basis. No one is buying million-plus systems based on TV ads or via the web. Given the good growth of the consumer business with the current strategy, I would not be happy to see more money put into consumer sales. I would rather see ad money go to well-targeted enterprise ads, which would be in the trade magazines and other print media.

Report TOU Violation

Share This Post

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next