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Non-Tech : The Gap
GPS 24.38+4.9%Oct 28 3:59 PM EST
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To: sydney who wrote (111)11/1/1999 12:12:00 PM
From: Beltropolis Boy  Read Replies (1) of 189
 
the following tables may interest you; culled from an Oct 20 article in the San Francisco Chronicle.

oh, and yes, i am long TLAB.

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Old Navy's Model Plan
Reasonable prices, lively stores, offbeat ads fuel the Gap's powerhouse division
Wednesday, October 20, 1999
Carol Emert, Chronicle Staff Writer
sfgate.com

OLD NAVY SALES
* Annual sales in billions of dollars *

'94          .12	 
'95          .42	 
'96          .81	 
'97          1.3	 
'98          2.3	 
'99          3.3 (estimate)	 
'00          4.3 (estimate)	 
'01          5.4 (estimate)
	 
Source: Company reports, Credit Suisse First Boston research

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* Sales as a percentage of Gap Inc. sales *

'94          3.1	 
'95          9.6	 
'96         15.3	 
'97         19.7	 
'98         25.4	 
'99         28.3 (estimate)
'00         30.4 (estimate)
'01         32.1 (estimate)

Source: Company reports, Credit Suisse First Boston research	 

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* Percent of each company's sales to households earning $50,000 per year or more *

Old Navy      72.2%	 
Mervyn's      52.2	 
J.C. Penney   48.4	 
Sears         39.8

Source: NPD Group/Goldman Sachs Investment Research, 1997 data	 

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OLD NAVY STORES

'94       59	 
'95      131	 
'96      193	 
'97      282	 
'98      398	 
'99      528 (estimate)	 
'00      678 (estimate)	 
'01      843 (estimate)

Sources: Company reports, Credit Suisse First Boston research
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