HRC partnering with portals PlanetRx :
biz.yahoo.com
Monday November 1, 11:50 am Eastern Time
RESEARCH ALERT - About.com, PlanetRx.com started
NEW YORK, Nov 1 (Reuters) - Robertson Stephens started coverage on Monday of online healthcare site PlanetRx.com Inc. (NasdaqNM:PLRX -
news) and expert forum site About.com Inc. (NasdaqNM:BOUT - news) with buy ratings, while Goldman Sachs started PlanetRx.com as a market
outperformer.
-- Robertson analyst Lauren Cooks said, ``We believe the PlanetRx.com's satellite Web-sites, focused on specific health conditions, should establish
high-margin-sponsorship revenue opportunities, while driving traffic and high repeat customer rates.'
-- Said growth to be fueled by partnerships with Express Scripts Inc. (NasdaqNM:ESRX - news), iVillage Inc. (NasdaqNM:IVIL - news),
HealthSouth Corp. (NYSE:HRC - news), and Parke-Davis and key portal agreements with America Online Inc. (NYSE:AOL - news) and Yahoo!
Inc. (NasdaqNM:YHOO - news).
-- Robertson analyst Michael Graham said ``About.com has and continues to build proprietary content without incurring the large-fixed production costs associated with other content
sites. We believe that its network of vertical sites give About.com an effective platform for reaching highly concentrated groups of users which are attractive to their advertising
customers.'
-- No further information was immediately available from Goldman Sachs.
-- PlanetRx.com shares were trading at 20-3/4, down 2-3/4 from last Friday's close, in midday Nasdaq trading.
-- About.com shares were trading at 48. up 3/4, in Nasdaq trading.
ÿMore Quotes
ÿand News:
ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ About.com Inc (NasdaqNM:BOUT - news)
ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ America Online Inc (NYSE:AOL - news)
ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ Express Scripts Inc (NasdaqNM:ESRX - news)
ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ Healthsouth Corp (NYSE:HRC - news)
ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ iVillage Inc (NasdaqNM:IVIL - news)
ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ PlanetRX.com Inc (NasdaqNM:PLRX - news)
ÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿÿ Yahoo Inc (NasdaqNM:YHOO - news)
ÿRelated News Categories: health, US Market News |
