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Technology Stocks : eToys Inc. (ETYS)
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To: KENNETH DOAN who wrote (765)11/2/1999 6:35:00 AM
From: Harley Davidson  Read Replies (1) of 1330
 
There should be a lot of "partnerships" with a lot of companies. Piggy backing off of another companies advertising to share the cost for mutually exclusive products that target the same demographic group just makes sence. The amazing thing about the last earnings release is that the sales went from 8 to 13 million quarter to quarter BUT Q2 did not include The Baby Center revenues and Q3 did. I would love to know how much of the 13 million came from The Baby Center.
From what I gather, ETYS is spending about 30 million on an ad campaign. I would guess that this will put their next quarter losses at about 40-50 million (not including non-cash charges). The market cap starts to double today with the release of 109 million restricted shares. I see the 40's coming soon. After that it would probably be a good long until about one week before the next earnings release..... IMHO

BuddyR (WSS)
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