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Technology Stocks : Totally Hip Software Inc. (THW) - Just the Facts

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To: alan holman who wrote (641)11/2/1999 9:18:00 AM
From: Eric Weiner  Read Replies (1) of 704
 
Totally Hip Software releases LiveStage Professional QuickTime Authoring environment

VANCOUVER, Nov. 2 /CNW/ - Totally Hip Software Inc.
Alberta Stock Exchange: THW

Totally Hip Software Inc., the leading developer and provider of
QuickTime and multimedia authoring tools today announced that the Company's
LiveStage Professional QuickTime Authoring environment is now available and
will be officially introduced to developers at Apple's first-ever QuickTime
Live! Conference from Nov 8 - 11th at the Los Angeles Convention Center.

Product to be showcased at Apple's QuickTime Live! Conference & Workshop
During the QuickTime Live! Workshop sessions being held on Monday Nov
8th, Michael Shaff, President of Small Hands and Randall McCallum, interim CEO
and president of Totally Hip will be presenting one of only eight full day
Workshops being offered. Attendees of the LiveStage Professional Workshop -
Access the Interactive Capabilities of QuickTime will be shown practical
applications and real world example projects created using LiveStage
Professional. Totally Hip will also be showcasing LiveStage Professional and
its many innovative QuickTime authoring capabilities in Booth #209 at the
conference exhibitors show.

QuickTime Authoring Studio for Live and On-Demand Programming
LiveStage Professional is the leading QuickTime Authoring tool that gives
developers and digital media producers a feature rich environment to create
engaging interactive QuickTime content on the Internet, CD-ROM and DVD-ROM.
It also allows Internet entrepreneurs to enhance eCommerce opportunities
associated with web-casting and Internet video on demand services.
``Creating a rich broadband experience is a critical task for 21st
Century Media LLC. LiveStage Professional is the only tool that combines the
diversity of QuickTime's multimedia architecture with powerful, flexible
scripting. LiveStage is the key component in our toolbox as we develop
interactive QuickTime solutions for clients such as Apple Computer's QuickTime
TV Network, Reebok, HBO, ABC News, and VH1.'
--Jim Baker, CEO of interactive agency 21st Century Media LLC.

Benefits for Professionals and Novice Multimedia Users
In July, 1999, a pre-release `non-shipping' version of LiveStage
Professional won the coveted MacWorld `Best of Show' award in New York,
following the Company's `Best of Show' award for LiveStage 1.0 DR at the San
Francisco MacWorld in January, 1999. The pre-release version of LiveStage
Professional was made available as a result of customer demand from the
leading QuickTime multimedia and QT TV developers, and has won considerable
praise as the most feature rich QuickTime authoring tool available.
During product testing, key new features were added to LiveStage
Professional, including third party extensible drag and drop behavior
capabilities and Macromedia Flash(TM) file support. This decision to broaden
the product feature set targets novice multimedia developers encouraged by
QuickTime's flexibility and growing consumer adoption. Now both professional
developers and aspiring media designers can use LiveStage Professional to
develop and deliver dynamic interactive QuickTime movie content. And best of
all, LiveStage Professional complements Macromedia Flash(TM) and Director(TM),
allowing thousands of developers to combine the power of these
industry-standard tools with the benefits of QuickTime's wired sprites.

Extensible by Third Party Developers
LiveStage Professional allows users or third party developers to create
custom behaviors and AppleScripts. Benefits are increased development
efficiency and the ability for users with little or no scripting experience to
create interactive QuickTime projects. The ability to extend LiveStage
Professional has attracted a growing third party QuickTime developer community
that shares and communicates their ideas and techniques to produce innovative
QuickTime content. These extensible features will be made available on the
LiveStage Developer Network at Totally Hip's Web site.

LiveStage Professional Features
LiveStage Professional is a comprehensive feature packed multimedia tool
allowing designers to unleash creativity and produce impressive results faster
than ever. It can be used stand-alone, or in combination with other popular
multimedia design tools such as Macromedia Flash(TM) and Director(TM), Apple's
FinalCut Pro(TM) or iMovie(TM), Adobe PhotoShop(TM), ImageStyler(TM) and
Illustrator(TM) or any media creation tool that produces QuickTime compatible
media. LiveStage Professional allows users to work with popular media types
such as vector and bitmap sprite animation, Flash, MP3, MIDI, Video, Audio,
Text, 3D and VR in an intuitive timeline interface. The object-orientated
QScript language gives serious developers access to over 200 features within
QuickTime for handling interactive media. And sophisticated interactivity can
also be added to any type of QuickTime movie, including streaming media, using
easy to use drag'n'drop behaviors. LiveStage Professional is packed with
powerful, flexible and easy to use features making interactive QuickTime movie
generation simple and efficient.
LiveStage Professional is now available at a SRP of $699.95 USD. For more
details on the availability and pricing of LiveStage Professional, visit
Totally Hip's Web site at totallyhip.com.
Totally Hip Software Inc., founded in 1995, is a developer and marketer
of interactive Web development tools, including its award-winning LiveStage,
LiveStage Professional and WebPainter 3.0. The Company is traded on the
Alberta Stock Exchange (Trading Symbol: THW). (c) 1999 Totally Hip Software
Inc. All rights reserved.

TOTALLY HIP SOFTWARE INC.

Per: ``Randall McCallum'
----------------
Randall McCallum, Interim CEO and President

The Alberta Stock Exchange has neither approved nor disapproved of the
contents of this press release.
%SEDAR: 00003922E

-30-
For further information: Corporate Communications 1-800-416-6320,
email: info@totallyhip.com
To request a free copy of this organization's annual report, please go to
www.newswire.ca and click on reports@cnw
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