CDBeat.com Hires APCO as Agency of Record
WASHINGTON, Sept. 8 /PRNewswire/ -- APCO Associates Inc., the number one public affairs firm in the United States, has been named agency of record for CDBeat.com, Inc. (OTC Bulletin Board: CDBT - news), one of the world's leading providers of music content on the Internet, Margery Kraus, APCO president and chief executive officer announced today.
``Today APCO has become the agency of record for one of the most exciting music content providers in the Internet space,' said Kraus. ``We are excited to add CDBeat.com to our roster of cutting-edge technology clients.'
``CDBeat.com is on the threshold of explosive growth because of the broad demographic of users downloading our music content software,' said Joel Arberman, president and founder of CDBeat.com. ``Our relationship with APCO will help add significantly to the high number of software downloads we are currently experiencing.'
``Music and music content are leading search criteria for millions of Internet users, and CDBeat.com provides these users with information on performers in real time. The unique CDBeat.com technology enriches the music listening experience for countless Internet users,' said Maggie FitzPatrick, vice president and director of Internet positioning for APCO. ``We are excited to be working with such a unique Internet company.'
APCO, an early pioneer in the use of technology to achieve communications objectives, has a growing list of high-caliber Internet clients, including several represented by its Washington, D.C., and Seattle offices. APCO also works on behalf of technology clients in Europe and Asia.
``APCO made a strong commitment to building our Internet capabilities during a time when the World Wide Web was an unproven medium,' said Ms. Kraus. ``That early investment has paid off significantly for our clients. We are very pleased to have the opportunity to help shape the future of one of the most innovative companies in the music content space.'
APCO, named last year by Inside PR as the United States' number one public affairs firm, was founded in 1984 and was acquired by Grey in 1991. Headquartered in Washington, D.C., the firm has offices in Beijing; Hong Kong; Shanghai; Brussels; London; Moscow; Paris; Ottawa; Toronto; Los Angeles and Sacramento, Calif.; and Seattle, Wash. APCO's staff includes professionals with experience in e-commerce, Internet marketing, corporate branding, journalism, business government, and communications. Since joining Grey, APCO has seen its revenues grow about 1,000 percent and its staff size increase from fewer than 40 to more than 300 worldwide.
CDbeat.com, Inc. is a developer of innovative software and services that deliver music content through the Internet. Music fans can download free software from cdbeat.com and gain instant access to CDbeat's Virtual Fan Clubs for such performers as Hanson, Backstreet Boys, Garth Brooks, Shania Twain, Rod Stewart, Mariah Carey, TLC, Michael Jackson, Phish, Julio Iglesias, Madonna, Elton John, U2, Chet Atkins, Led Zeppelin, Duran Duran, David Bowie, The Doors and The Beatles.
While fans listen to their favorite music CDs on their personal computers, each CDbeat Virtual Fan Club displays fast and seamless artist-related information, news, biographies, discographies, photos and reviews. Music fans can also interact with artists and other fans through message boards and chat rooms.
Forward-looking statements in this release are made pursuant to the ``safe- harbor' provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements involve risks and uncertainties that include, among others, CDbeat.com's limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risks of system interruption, management of potential growth, risks related to the music industry, and risks of new business areas, international expansion, business combinations, and strategic alliances. More information about factors that potentially could affect CDbeat.com's financial results is included in CDbeat.com's filings with the Securities and Exchange Commission.
CDbeat, CDbeat.com, CDbeat Entertainment Center, and Virtual Fan Clubs are registered trademarks or trademarks of CDbeat.com, Inc., or its affiliates. All other names mentioned herein may be trademarks of their respective owners. |
