November 02, 1999 09:57
Outpost.com Powers Up Brookstone for Holidays; New Storefront
Capitalizes on Outpost.com's Strong Delivery/Service Model
KENT, Conn., Nov. 2 /PRNewswire/ -- Outpost.com (www.outpost.com), a leading global Internet-only retailer, today announced a partnership with Brookstone, Inc., the nationwide specialty retailer of unique
and innovative consumer products. The new storefront, Brookstone.Outpost.com (www.brookstone.outpost.com) went live today offering a broad selection of Brookstone products through the popular Outpost.com site, ensuring Brookstone customers the same free next day delivery and knowledgeable customer service that Outpost.com customers already experience. The storefront includes products in areas such as home and office, travel and auto, lawn, garden and outdoors, and health and fitness.
"Outpost.com provides the cutting edge delivery and customer service online that our customers have learned to expect from Brookstone," said Michael Anthony, Chairman and CEO of Brookstone, Inc.
"Their success in creating a positive, comfortable purchasing experience for their customers convinced us that this storefront is a strong channel to offer Brookstone products for the holidays."
This announcement follows Outpost.com's recent launch of a joint venture with Tweeter Home Entertainment Group, Inc. (www.tweeter.outpost.com), which added high-end consumer electronics to the site. Outpost.com also announced today a partnership with Exactly Vertical, a private company responsible for marketing to specialty markets, such as photography or graphic design.
"Our delivery and customer service capabilities provide our partners with an ideal engine for successful e-commerce," said Bob Bowman, President and CEO, Outpost.com. "Our partners are confident that
Outpost.com can deliver its highly regarded high-touch approach to each and every customer experience. Quality service and free next day delivery with no clicker-shock are the necessary ingredients for a happy holidays."
The Brookstone product offerings are being added as Outpost.com prepares for what is being predicted as a strong Internet-based holiday shopping season. The Brookstone storefront will contain the top 20% of products selling in Brookstone stores, providing shoppers at Outpost.com a broad range of unique products in addition to the high-end consumer technology products already available on the site.
About Outpost.com
Outpost.com has been at the forefront of e-commerce since 1995, setting the standard for online customer experience by building trust with its customers at every point of contact.
The company's TruePrice(SM) policy guarantees that the price you see is the price you pay -- no hidden shipping or handling charges. Outpost.com offers, customers placing domestic U.S.orders the ability to order in-stock items until midnight Eastern Time for free next day delivery, a 30-day money back guarantee, 24-hour real people Customer Service Center and a fully encrypted secure server.
Outpost.com was recently ranked first in the computing category of the first ever Forrester PowerRankings(TM) by Forrester Research, Inc., which combined survey data from online consumers, rigorous shopping-experience tests, and unbiased expert analysis to provide objective rankings of the leading e-commerce sites. In addition, Bizrate.com consistently ranks Outpost.com #1 for customer service. And a recent Resource Marketing survey in Fortune ranked Outpost.com first in the technology category with an above par rating. Outpost.com now features over 170,000 computer products and a full
range of consumer electronics in the Tweeter@Outpost.com store.
Outpost.com is owned and operated by Cyberian Outpost, Inc. (Nasdaq: COOL).
About Brookstone, Inc.
Brookstone, Inc. is a nationwide specialty retailer that operates 207 stores in 37 states and the District
of Columbia. Typically located in high-traffic regional shopping malls and airports, the stores feature
unique and innovative consumer products. The Company also operates a direct marketing business that
consists of three catalogs, The Brookstone Gift Collection, Hard-to-Find Tools and the recently acquired
Gardeners Eden catalogs. Brookstone will continue to operate and market its e-commerce web site
www.Brookstone.com. Brookstone, Inc. (Nasdaq: BKST)
This release may contain forward-looking statements that are subject to certain risks and uncertainties.
Such statements are based on management's current expectations and are subject to a number of
factors and uncertainties that could cause actual results to differ materially from those described in the
forward-looking statements, especially when measured on a quarterly basis. The Company cautions
investors that there can be no assurance that actual results or business conditions will not differ
materially from those projected or suggested in such forward-looking statements as a result of various
factors, including, but not limited to, the following: (i) technological difficulties (ii) our early stage of
development, (iii) competition, (iv) our ability to expand internationally, (v) uncertainty regarding the
continued growth of the Internet and online commerce, (vi) uncertainty regarding governmental regulation
and (vii) reliance on strategic alliances.
SOURCE Outpost.com
/CONTACT: Adam Paige of Cohn & Wolfe, 212-598-3687,
adam_paige@nyc.cohnwolfe.com, for Outpost.com; Edee Wollin of Outpost.com,
860-927-8344, ewollin@outpost.com/
/Web site: outpost.com |
