COOL & Brookstone announce marketing agreement new store set to open today, this should make a nice addition just in time for the holidays
NASHUA, N.H., Nov. 2 /PRNewswire/ -- Brookstone (Nasdaq: BKST - news) and Cyberian Outpost (Nasdaq: COOL - news) today announced that they have entered into a co-marketing agreement. The two Companies have created a Brookstone mini-store that has been fully integrated into the www.Outpost.com site. Over 250 of Brookstone's best selling Internet items will be accessible from the Outpost.com home page. The mini-store will be featured as part of an extensive TV and Radio advertising marketing campaign to drive consumer traffic to the site. Outpost.com customers will also find a hot link to the www.Brookstone.com site where they can find the most complete selection of products from Brookstone retail stores and two direct mail catalogs. The Brookstone.com site will also feature hot links to the Outpost.com site.
The partnership will leverage Brookstone's leadership position in developing new, innovative products and gift ideas, and Outpost.com's reputation for consistently high levels of customer service and online experience. Launching today, the store will be up through the Holiday shopping season. Brookstone will also continue to operate and market its fast-growing Brookstone.com e-commerce site. Brookstone, a nationwide specialty retailer, brings its exclusive and proprietary brand, strong name recognition, merchandise design and development experience and innovative products that have high appeal with the affluent, well-educated customer Outpost.com attracts.
Outpost.com is the top-rated e-commerce site according to recent studies by Forrester Research and BizRate. Outpost.com is renowned for its customer service excellence, leading edge web technology, operational infrastructure and its TruePrice(SM) policy which assures customers that the price they see is the price they will pay with no extra shipping and handling charges. As part of the TruePrice policy, Outpost.com offers customers free next day shipping on all orders of in-stock merchandise placed before midnight Eastern Time.
``This partnership represents an exceptional opportunity for Brookstone to expand its presence on the web,' said Brookstone Chief Executive Officer, Michael Anthony. ``We are very selective in making brand affiliations, and Outpost.com's ability and passion to deliver the best of class web shopping experience convinced us that this was a perfect match. Outpost has established a reputation as the best place to shop online for consumer technology products. With the addition of this special collection of Brookstone products, it will also be the source for some of the most innovative gifts on the web,' Mr. Anthony added. ``Our delivery and customer service capability provides our partners with an ideal engine for quickly establishing a presence online,' said Bob Bowman, President and CEO, Outpost.com. ``Our partners' brands are known for strong customer service in the off-line world. They are confident that Outpost can deliver that same high-touch approach. They won't be disappointed, or be surprised with hidden costs. I'd say that puts us in a very good position.'
About Brookstone
Brookstone, Inc. is a nationwide specialty retailer that operates 207 stores in 37 states and the District of Columbia. Typically located in high-traffic regional shopping malls and airports, the stores feature unique and innovative consumer products. The Company also operates a direct marketing business that consists of three catalogs, The Brookstone Gift Collection, Hard-to-Find Tools and the recently acquired Gardeners Eden catalogs, as well as an e-commerce web site at brookstone.com.
About Outpost.com
Outpost.com has been at the forefront of e-commerce since 1995, setting the standard for online customer experience. Outpost.com builds trust with its customers at every point of contact. TruePrice guarantees that the price you see is the price you pay. Customers know the exact price, the TruePrice, of their order when they add items to their shopping cart. As part of its TruePrice policy, Outpost.com offers free next day shipping to all U.S. customers and the ability to order in-stock items until midnight Eastern Time for free next day delivery. Outpost.com also offers a 30-day money back guarantee, 24-hour real people Customer Service Center open Monday 8 a.m. through Saturday 5 p.m. EST. and a full-encrypted secure server. Bizrate.com consistently ranks Outpost.com #1 for customer service. Outpost.com now features over 170,000 SKUs. Outpost.com is owned and operated by Cyberian Outpost, Inc. (Nasdaq: COOL - news).
Outlook: Important Factors and Uncertainties Statements in this release which are not historical facts, including statements about the Company's confidence or expectations, anticipated operations of its e-commerce sites and those of third-party service providers, and other statements about the Company's operational outlook, are forward-looking statements subject to risks and uncertainties that could cause actual results to differ materially from those set forth in such forward-looking statements. Such risks and uncertainties include, without limitation, risks of changing market conditions in the overall economy and the retail industry, consumer demand, the effectiveness of e-commerce technology and marketing efforts, availability of products, availability of adequate transportation of such products, unforeseen difficulties arising from the Company's or its vendors' systems as a result of the Year 2000 problem, and other factors detailed from time to time in the Company's annual and other reports filed with the Securities and Exchange Commission. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date thereof. The Company undertakes no obligations to publicly release any revisions to these forward-looking statements or reflect events or circumstances after the date hereof. |
