And another...NATIONAL TELEVISION ADDED TO PROMOTE MILLIONAIRE.COM
HILTON HEAD, S.C., Nov 2, 1999 /PRNewswire via COMTEX/ --
Millionaire.com (OTC Bulletin Board: MLRE) owner of Millionaire
Magazine, announced today plans to commence advertising Millionaire
Magazine on national television this year.
Millionaire Magazine, published monthly, is tailored to wealthy men and
women who appreciate the finer things in life, and who have the
resources to afford and enjoy them. Millionaire's editorial scope
ranges from Art to Yachting, Asset Management to Celebrity Profiles,
Antiques to Home Theater, Collectible Automobiles to Watches & Jewelry,
Real Estate to Wine & Spirits.
Since Millionaire was acquired by Millionaire.com earlier this year it
has been completely redesigned, according to publisher Robert White.
White, who was the founder and publisher of Robb Report magazine until
it was sold in the mid 80s, reports that "Millionaire Magazine is
flourishing with over 100,000 copies being published each month.
Advertisers in Millionaire are reporting a constant stream of business
from their ads and our new on-line auction service is attracting
Internet users to Millionaire.com's site where advertisers in
Millionaire Magazine appear."
A recent "48 Hours" feature on Robert White, contributed to the
company's decision to now offer the magazine on national television.
White, who was interviewed on "48 Hours" about Millionaire Magazine
earlier this year, reports that "48 Hours" introduced Millionaire
Magazine to millions of national TV viewers for the first time. "The
reaction by viewers of the '48 Hours' report on Millionaire was very
positive among millionaires, soon to be millionaires and advertisers
and contributed to our decision to start offering Millionaire to
national television audiences on a regular basis," White stated.
Production and placement of the Millionaire direct response television
commercials is being handled by Walton Associates, Inc. of Dallas, a
national direct response agency that specializes in magazine television
advertising. According to White, it is planned for the Millionaire TV
commercials intended to air on such national networks as CNN, Headline
News, CNBC, MSNBC, Fox News and others before the end of 1999.
Millionaire.com, owner of Millionaire Magazine, is a multi-dimensional
company marketing products direct to consumers through the company's
web site (www.millionaire.com ), its online LIVE internet auctions, as
well as auctions held at the company's facilities.
Certain statements in this news release contain forward-looking
information within the meaning of the Private Securities Litigation Act
of 1995. Such forward-looking statements involve certain risks,
assumptions and uncertainties, including the inability to generate and
secure the necessary product sale, or the lack of acceptance of the
company's products by its customers. In each case actual results may
differ materially from such forward-looking statements. The company
does not undertake to publicly update or revise its forward-looking
statements even if experience or future changes make it clear that any
projected results (expressed or modified) will not be realized.
CONTACT: Ken Costanzo, Investor Relations of Millionaire.com,
864-370-2701, or investors@millionaire.com
SOURCE Millionaire.com
(C) 1999 PR Newswire. All rights reserved.
prnewswire.com
CONTACT: Ken Costanzo, Investor Relations of Millionaire.com,
864-370-2701, or investors@millionaire.com
WEB PAGE: millionaire.com
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