Here's a news release from NMGC on the promotion of Mark Singer.....does comment on applications in DVD players. From the previous post sounds like the challenge is getting cost out of the DVD player (as compared to mobility and energy consumption) Mad2 biz.yahoo.com Tuesday November 2, 7:05 am Eastern Time Company Press Release SOURCE: NeoMagic Corporation NeoMagic(R) Corporation Promotes Mark A. Singer to Vice President of Corporate Marketing Singer to Help Guide New Product Launches and Strategic Business Planning SANTA CLARA, Calif., Nov. 2 /PRNewswire/ -- NeoMagic Corporation (Nasdaq: NMGC - news), the pioneer of embedded memory and logic technology and the leading producer of single-chip multimedia accelerators, announced today that Mark A. Singer has been promoted to Vice President, Corporate Marketing. A semiconductor industry veteran with over 17 years management experience, Mr. Singer has served as a member of NeoMagic's senior staff, responsible for strategic business planning, since March 1997. Prior to joining NeoMagic, Mr. Singer was employed at Cirrus Logic, where he was a co-founder.
''We are pleased to promote Mark Singer to our executive team,'' said Prakash Agarwal, president and chief executive officer of NeoMagic Corporation. ''Mark's experience here, and elsewhere in the semiconductor industry, in strategic business planning and the development of key business opportunities, is valuable to our team. As we solidify our position in the notebook PC market and address multiple new consumer electronics market needs, Mark will help the NeoMagic team with new product introductions, explore new market opportunities and new technical directions, and develop strategic business plans for the next three to five year horizon.''
''I am pleased to be part of the team that is enhancing NeoMagic's position as the leader in mobilizing multimedia,'' Mr. Singer stated. ''At NeoMagic, we continue to focus on delivering semiconductor solutions for high-performance multimedia products to our notebook PC customers. We also are focused on building corporate-level relationships with new OEM customers, designing for emerging applications such as digital video disks (DVDs), digital cameras, and other consumer products that can benefit from the advantages of our pioneering MagicWare(TM) embedded technology. NeoMagic's approach continues to be that of bringing important technologies together to provide value-added semiconductor solutions. Today NeoMagic is poised to deliver new product technologies that will enrich the Internet experience for millions of users.'' A California native, Mr. Singer has a Bachelor of Science degree from the University of California, Berkeley, School of Business.
About NeoMagic
NeoMagic Corporation, based in Santa Clara, California, has pioneered the integration of DRAM, complex logic, and analog circuits into single-chip solutions. The Company's proprietary MagicWare(TM) technology increases performance while reducing power consumption, by eliminating the need to drive signals off-chip to discrete memory. In addition to multimedia accelerators for notebook computers, the company is now pursuing product opportunities in digital cameras, DVD drives, and DVD players. NeoMagic's multimarket strategy focuses on applications that benefit from mobility, small form factor, battery life, and performance enhancements, and provide value-added semiconductor solutions for mobilizing the capture, storage, access, and playback of digital multimedia content for the internet age.
NeoMagic Corporation has been awarded honors by the Fabless Semiconductor Association for the past three years: In 1996, as the industry's ''Most Respected Private Fabless Company;'' in 1997 and 1998, as the ''Best Financially Managed Fabless Company.'' NeoMagic may be found on the World Wide Web at www.neomagic.com.
NOTE: NeoMagic, MagicGraph, and the NeoMagic circle logo are registered trademarks of NeoMagic Corporation. MagicMedia and MagicWare are trademarks of NeoMagic Corporation. All other trademarks are the property of their respective owners. NeoMagic disclaims any proprietary interest in the marks and names of others.
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