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Technology Stocks : GoTo.com, promising Internet search engine

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To: BG Smith who wrote (534)	11/2/1999 4:29:00 PM
From: Howard Hoffman	Read Replies (2) of 977

<<I think, eventually people will care if GOTO is making significant amounts from the porn sites>> OK. And the bottom line significance to shareholder is ? Will Pat Buchanon make it a campaign issue? And will this cause more or less business for GOTO? What is your point? <<It is interesting that the average price per click was only $.17, while the Casino click rates were as high as $6 it would seem that they are not generating much from the Casino sites. OTOH, the average price of many of the porn sites is about $.25, proving absolutely nothing <vbg>.>> The average price per click is most significant because it is rising. Please read my previous posts. The significance of the highest rate clicks is only that it shows you that some people really think that GOTO works for them as advertisers. There are thousands of search terms where the max is still .01 per clickthru. I own some of those myself. For example, search on "hiosilver". Even though my site is #1 unpaid for that term, I still pay $.01 to guarantee that I stay #1. On YHOO or XCIT or Alta Vista, my site can be #1 one day and #100 the next. The search engines are very frustrating for the web site owner. GOTO is just great for the web site owner. And, I find it is great as a searcher, since I usually start there, even though I have 12 search engines in my Favorites. It is especially good when you don't know where to buy something. Bingo: GOTO's raison d'etre

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