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Technology Stocks : GoTo.com, promising Internet search engine

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To: Howard Hoffman who wrote (536)	11/2/1999 4:42:00 PM
From: Howard Hoffman	of 977

One more thought on this fine day for GOTO shareholders: Why would a web site owner want to pay for being on a search engine? As a website owner, I know that I need to be on YHOO and Alta Vista too. But, they are only free to me if I place no value on my time. GOTO is a better value to me than free on the others because: 1) I don't need to buy software, consultants, or books to figure out to get good listings 2) I can target my keywords really well 3) I get reports from GOTO any time I want telling me how well each key word is doing. This helps my strategy for the other search engines. 4) I only pay GOTO for clickthrus - The biggest waste of my money on the Internet has been paying for banner advertising. And, banner advertising is a form of screen pollution.

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