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Technology Stocks : AUTOHOME, Inc

ATHM 23.48

+1.2%

Nov 21 9:30 AM EST

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To: Solid who wrote (16660)	11/2/1999 10:07:00 PM
From: Rascal	Read Replies (1) of 29970

My question is: How does ATHM monetize their subscription customers? Specifically.. How does the business model base revenue assumptions for e-commerce and advertising? If an ATHM customer views advertising or buys something using e-commerce does ATHM get paid MORE if the transaction(s) occurs through the EXCITE portal, rather then just through any URL on the WEB? Specifically, are there different revenue assumptions for EXCITE advertising and e-commerce transaction? If I am not clear here can someone help me phrase it more succinctly? Thank you.

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