Rare Medium Inc. Addresses Internet Marketing for GenX, Senior V.P. to SpeakAt New York Conference
DALLAS, Nov. 3 /PRNewswire/ -- Rare Medium Inc., the Web consulting services arm of Rare Medium Group Inc. (Nasdaq: RRRR), will conduct a workshop titled, "Creating Online Environments and Internet Marketing for Generation X" on January 21 from 1:30 p.m. to 4:30 p.m. The workshop is part of a two-day marketing conference, "X MARKS THE SPOT: Marketing to Generation X," that will be held January 20-21, 2000 at the New York Helmsley Hotel in New York City.
Dan Roddy, senior vice president and general manager of the Los Angeles office of Rare Medium, will conduct the workshop. Roddy has more than 10 years' experience using leading-edge technology to market to Generation X.
"Rare Medium is delighted to be able to share our experience in helping our clients build relationships with Generation X consumers online," said Roddy. "There are a number of exciting recent developments in the areas of managed syndication and niche affinity marketing that will provide the core content for the Rare Medium workshop. We are looking forward to exchanging ideas with the impressive list of conference attendees."
"X Marks the Spot" aims to provide the latest information to successfully target the Generation X consumer. In addition to Roddy, speakers from Calvin Klein Inc., MTV, ESPN, Ford Motor Co, Tommy Hilfiger Toiletries, AltaVista Company and more will discuss the market potential of the newly married Generation X consumer; the X consumer's online habits; and effectively connecting with the X consumer via the Internet. Additionally, experts will share quantitative research on the values, attitudes, trends and spending habits of this multicultural group, leaving attendees with the information and techniques needed to develop a successful marketing strategy for Generation X.
"X Marks the Spot" is sponsored by the Institute for International Research, the world's largest international information company with a global network of offices in 36 countries including the United States, Canada, The United Kingdom, Germany, Asia, Australia, Latin America and the Middle East.
About Rare Medium Inc.
Rare Medium Inc., www.raremedium.com, a wholly-owned subsidiary of Rare Medium Group Inc., is an Internet solutions firm that helps clients develop e-commerce Internet strategies, improve business processes, develop marketing communications, branding strategies and interactive content using Internet- based technologies and solutions. Rare Medium has more than 400 Internet professionals who develop Internet- and web-based solutions primarily for large and medium-sized corporations, including Microsoft, The New York Times, Merrill Lynch, Epson and Hotel Reservations Network, among other leading companies.
About Rare Medium Group Inc.
The mission of Rare Medium Group, www.raremediumgroup.com, is to incubate paradigm-shifting ideas and build the next wave of blockbuster companies by leveraging its award-winning Internet development arm, Rare Medium Inc. Companies currently in development include: www.liveuniverse.com, a "Micro- Portal Enabler" with more than 100,000 web sites in its network; www.iface.com, a "VoIP" company, "Voice Enabling" the Internet; www.changemusic.com, a company at the vanguard of the digital music revolution - using the Internet to find, promote and distribute the best new music first; and www.regards.com, an online greeting card and viral marketing company. Rare Medium Group Inc. is headquartered in New York with additional offices throughout the United States, Canada and abroad.
Except for historical matters contained herein, the matters discussed in this press release are forward-looking and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that these forward-looking statements reflect numerous assumptions and involve risks and uncertainties that may affect Rare Medium Group Inc., and its subsidiaries' business and prospects and cause actual results to differ materially from these forward-looking statements. Among the factors that could cause actual results to differ are Rare Medium's limited operating history; competition; low barriers to entry; reliance on strategic relationships; rapid technological changes; inability to complete transactions on favorable terms and those risks discussed in the company's filings with the SEC.
SOURCE Rare Medium Group Inc.
CO: Rare Medium Group Inc.; Rare Medium Inc.
ST: Texas, New York
IN: CPR MLM
SU:
11/03/1999 14:39 EST prnewswire.com |
