E*Trade (NYSE:ET) Message Board

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Non-Tech : E*Trade (NYSE:ET)

ET 18.45

-0.4%

Jan 30 9:30 AM EST

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To: Green Receipt who wrote (9147)	11/3/1999 5:56:00 PM
From: sim chambers	Read Replies (2) of 13953

EGRP the powerhouse there is one piece of the puzzle regarding EGRP that even many bulls on the stock are missing. this is the fact the the big boys like merrill and other full service firms entering the online trading business are RAISING the cost per trade in the online business. these 1% fees are extremely expensive for the average guy. most people will figure this out. also, the fine print makes it even worse. the analysts have it wrong, etrade has laid the bottom in price and it will hold. some of the small on liners can fight it out at $3 a trade or whatever, but they will disappear. in other words, the commissions have probably bottomed at etrade with their aggressive pricing. as an example, i trade 300 times a month or so and $10 per limit order is a phenomonal value for me (3000 shares at a time etc).. maybe it goes lower elsewhere, but moving my accounts sucks. that is why egrp will be a monster. remember what they said about AOL, "people wont pay $20 a month when others have it for less" right. that was 100 bags ago.

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