Hello Mark, here's another for your reading pleasure.<G>
SAN DIEGO--(BUSINESS WIRE)--Nov. 3, 1999--
"Politically Correct Online Advertising" by Chirag Amin, M.D.,
ISN Writer Also available on the Web at
internetstocknews.com
The number of voters turning to the Internet for news and
information is skyrocketing.
The Internet will play a vital role as we approach Election 2000
and the market for online advertising created by the presidential and
congressional races will spur a rising level of issue advertising said
Jay Friesel, executive vice president of sales and marketing at 24/7
Media (Nasdaq:TFSM.O).
"24/7 Media has recently formed an alliance with Politics.com to
gain more exposure among a rapidly growing number of politically
inclined Internet users," said Friesel.
"Joining 24/7 Media's international network reflects the exciting
reception Politics.com is receiving from Internet users in search of
political news, opinion and entertainment," said Marc Jacobson,
president of Politics.com.
Imagine, as a voter and Internet user, being targeted with issue
based advertising fully tailored to your individual profile. Prepare
to be bombarded and fully saturated by sound bites and streaming video
of stances on issues only relative to you by all parties involved that
need your vote. Issue advertising via the Internet is here on a local
level now and you can rest assure that come Election 2000 issue
advertising through the Web will be one of the more powerful weapons
in the all mighty figurehead's quiver.
Earlier this year 24/7 Media announced the opening of an office
in Washington D.C. to focus on the market for online advertising
created by the Election 2000 races. At last check, rival DoubleClick
(Nasdaq:DCLK.O) had not yet expanded into the nation's capital to
harness the potential of this new outlet for online advertising.
As politicians turn to the Web to solve their election woes,
businesses around the world are continuing to push online advertising
budgets to new heights. In a recent survey performed by personal
finance Web site Quicken.com, 6% of the companies surveyed admitted
that they were actually spending more in online marketing than on any
other form of traditional media.
Intraday Wednesday the big three as they relate to the Internet
Advertising sector were all up. DoubleClick was up 7 1/16 to 143 3/4,
CMGI (Nasdaq:CMGI.O) was up 7/8 to 103 7/8, while 24/7 Media climbed 4
3/8 to 49.
Article also available on the Web at
internetstocknews.com. |
