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Strategies & Market Trends : Cents and Sensibility - Kimberly and Friends' Consortium

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To: Kimberly Lee who wrote (23159)11/4/1999 10:28:00 AM
From: 2MAR$  Read Replies (1) of 108040
 
VitaPlanet.com Announces Re-Launch Date
B: VitaPlanet.com Announces Re-Launch Date

LOS ANGELES, Nov 4, 1999 (BUSINESS WIRE) -- VitaPlanet.com, a division
of Kaire Holdings Inc. (OTCBB:KAHI), an emerging developer of pure play
Internet initiatives, announced that it will re-launch Phase One of
VitaPlanet on Nov. 15, 1999, at 7 a.m.

VitaPlanet President David Kazarian stated, "This is the day we have
been waiting for since mid-August. We have been working feverishly in
an effort to create a world-class e-commerce site. I am satisfied that
we have achieved what we set out to do."

Kazarian added, "When this project began, we knew that if we were going
to succeed, we were going to have to be focused. VitaPlanet has a
focus: VitaPlanet will sell the highest-quality pharmaceutical and
nutraceutical products; VitaPlanet will provide users with current,
focused and relevant content; and VitaPlanet, along with its team of
certified geriatric pharmacists, will offer exceptional and affordable
health-related services.

"Additionally, in an effort to maintain the highest levels of customer
care, all non-prescription order fulfillment and all customer service
issues will be handled from our headquarters in Los Angeles.

"All of our products, content and services have been designed to meet
the health-care needs of America's senior-aged community (age 50 or
older). Our research indicates that seniors are the fastest-growing
segment of Internet users; and as many know, seniors are currently, and
will be for the foreseeable future, the largest population of health
product and health services consumers."

Kazarian also stated, "To better serve our customers, we have shortened
the manufacturer-to-consumer distribution chain. This will enable
VitaPlanet to offer products at the best possible prices. Additionally,
VitaPlanet will introduce proprietary branded nutrition, herbal and
wellness products. This is in addition to hundreds of other products,
which are specifically designed to meet the needs of America's senior
community.

"Content is another area where VitaPlanet surpasses all others. Rather
than rely on the same content used by our competitors, VitaPlanet has
assembled an in-house team of researchers and writers who will provide
our customers with relevant and focused content while also providing
VitaPlanet with future licensing opportunities."

The company stated that it would shut down the existing VitaPlanet.com
site on Tuesday, Nov. 9, in order to perform final beta-testing. The
company will use this time re-introducing the new VitaPlanet format and
functionality to VitaPlanet.com.



About VitaPlanet.com

VitaPlanet.com is a provider of health, beauty and wellness products,
content and health-related services on the World Wide Web.
VitaPlanet.com believes strongly in the future of the Internet and is
committed to provide the strongest possible content, to build and
maintain relationships with business and with consumers, and to fully
utilize the Internet as the primary marketing vehicle for its products
and services.

This news release contains forward-looking statements within the
meaning of the Private Securities Litigation Reform Act of 1995 (the
"Act"). In particular when used in the preceding discussion, the words
"plan," "confident that," "believe," "expect," "intend to" and similar
conditional expressions are intended to identify forward-looking
statements within the meaning of the Act and are subject to risks and
uncertainties, and actual results could differ materially from those
expressed in any forward-looking statements. Such risks and
uncertainties include, but are not limited to, market conditions,
competitive factors, the ability to successfully complete additional
financings and other risks.



Copyright (C) 1999 Business Wire. All rights reserved.


Distributed via COMTEX.
-0-
CONTACT: Kaire Holdings Inc., North Hollywood, Calif.
Steven Westlund, 818/255-4996
818/255-4997 (fax)
e-mail@vitaplanet.com

WEB PAGE: businesswire.com

GEOGRAPHY: CALIFORNIA

INDUSTRY CODE: E-COMMERCE
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