Rare Medium Inc.Masters The Internet Revolution' With New AdvertisingCampaign;Firm is 'Building the Blockbuster Companies of the Future'
DALLAS, Nov. 4 /PRNewswire/ -- Rare Medium Inc., the Web consulting services arm of Rare Medium Group Inc. (Nasdaq: RRRR), has unveiled its new national advertising campaign, "Master the Internet Revolution." The Internet solutions firm's innovative campaign aims to brand the company through its formidable combination of venture funding, strategic consulting, web development, back-end integration and web branding.
The campaign initially includes three black-and-white ads that will run nationwide in newspapers, business and industry publications. The ads will run in Business 2.0, BusinessWeek, Fast Company, Forbes, Forbes ASAP, Industry Standard, Interactive Week, Red Herring and the Wall Street Journal. Direct mail, online communications and collateral also will be included in the marketing efforts. Additional print ads are in development and will focus on e-commerce, venture funding and strategy.
According to Suresh Mathews, president and chief operating officer, Rare Medium is becoming its own brand.
"This campaign is more than simply a clever slogan. It's a bold statement of our ability and commitment to help our clients be the masters of the Internet," said Mathews. "The impact of the Internet is creating a revolution that is breaking apart the substructure of business as we know it. We want our audiences to know Rare Medium and know we can help them master this Internet 'revolution'.
"Each ad delivers the message that it takes more than a singular level of expertise in order to master the complexities of the Internet, and positions Rare Medium as having the necessary strengths, talents and abilities," added Mathews.
By featuring individuals who are masters of a unique profession, "Master the Internet Revolution" injects a sense of precision, distinction and style. All ads include Rare Medium's new tagline, "Building the blockbuster companies of the future."
"Master the Internet"
The campaign is a skillful and strategic play on words, including "Rare Medium." Each of the three ads features a photo of a "master" whose name represents Rare Medium's mastery of an Internet discipline.
-- "Luke N. Toomyaise" Master of Hypnosis: "Captivate. Mesmerize. It
takes more than the incredible power of suggestion to transform your
business ... "
-- "Lyn Berlee" Master Contortionist and Acrobat: "Flexibility.
Agility. And precise coordination. It takes more in today's ever- evolving e-business climate ... "
-- "Mark N. Stears" Master Brander: "Distinction. Identity. Ownership.
It takes more to make your mark in an industry ... "
The ads end with "From venture funding, strategic consulting and back-end integration to web development and indelible branding, it's rare to find a company that knows the medium as well as we do. If you want a partner that can help you master the most powerful tool in business, talk to Rare Medium."
About Rare Medium Inc.
Rare Medium Inc., www.raremedium.com, a wholly-owned subsidiary of Rare Medium Group Inc., is an Internet solutions firm that helps clients develop e-commerce Internet strategies, improve business processes, develop marketing communications, branding strategies and interactive content using Internet- based technologies and solutions. Rare Medium Inc. has more than 400 Internet professionals who develop Internet- and web-based solutions primarily for large and medium-sized corporations, including Microsoft, The New York Times, Merrill Lynch, Epson and Hotel Reservations Network, among other leading companies.
About Rare Medium Group Inc.
The mission of Rare Medium Group, www.raremediumgroup.com, is to incubate paradigm-shifting ideas and build the next wave of blockbuster companies by leveraging its award-winning Internet development arm, Rare Medium Inc. Companies currently in development include: www.liveuniverse.com, a "Micro- Portal Enabler" with more than 100,000 web sites in its network; www.iface.com, a "VoIP" company, "Voice Enabling" the Internet; www.changemusic.com, a company at the vanguard of the digital music revolution -- using the Internet to find, promote and distribute the best new music first; and www.regards.com, an online greeting card and viral marketing company. Rare Medium Group Inc. is headquartered in New York with additional offices throughout the United States, Canada and abroad.
Except for historical matters contained herein, the matters discussed in this press release are forward-looking and are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that these forward-looking statements reflect numerous assumptions and involve risks and uncertainties that may affect Rare Medium Group Inc., and its subsidiaries' business and prospects and cause actual results to differ materially from these forward-looking statements. Among the factors that could cause actual results to differ are Rare Medium's limited operating history; competition; low barriers to entry; reliance on strategic relationships; rapid technological changes; inability to complete transactions on favorable terms and those risks discussed in the company's filings with the SEC.
SOURCE Rare Medium Inc.
CO: Rare Medium Inc.; Rare Medium Group Inc.
ST: New York
IN: ADV MLM
SU:
11/04/1999 08:31 EST prnewswire.com |
