National Panasonic launches digital flat TV
November 4, 1999, 22:30 Hrs (IST)
New Delhi: Targeting 40 per cent of digital flat TV market in the country, National Panasonic today announced a launch of a range of such products and stated that the company would start phasing out round colour tubes for television sets from the next financial year.
While a 29-inch digital flat TV, to be marketed under the name Tau, was introduced today, 25-inch and 21-inch models will be launched shortly.
The company would have altogether 14 digital flat TVs in its kitty by the next financial year, out of which nine will be manufactured in the country.
'With 30 per cent of the country's CTV market in the next year expected to be captured by flat digital TVs, National Panasonic has consciously decided to have products of future in its stable', National Panasonic managing director Yasuo Ozasa said.
With this the company expects its share in CTVs will increase to five per cent against the present three per cent in the country in the next fiscal. To achieve the target, National Panasonic has embarked on series of advertisements recently. The company would spend two per cent of its sales on this front and would increase it to five per cent the next year, the newly appointed director (marketing and services) Gurdeep Singh said.
The company is expecting to record a turnover of Rs 900 crore ($205 million) this financial year compared to the last year's Rs 650 crore the company would also introduce four micro ovens in February next, Singh said.
UNI
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