GUMM - Eliminate the Common Cold Message Board

STOCKTALK

We've detected that you're using an ad content blocking browser plug-in or feature. Ads provide a critical source of revenue to the continued operation of Silicon Investor. We ask that you disable ad blocking while on Silicon Investor in the best interests of our community. If you are not using an ad blocker but are still receiving this message, make sure your browser's tracking protection is set to the 'standard' level.

Biotech / Medical : GUMM - Eliminate the Common Cold

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next

To: DanZ who wrote (1402)	11/5/1999 10:15:00 AM
From: Eric Fader	Read Replies (2) of 5582

I think everyone is missing the point. I think this is our first example of the "guerilla tactics" that GUMM and Kovel/Fuller promised. If you (anyone- not just you, Dan) were part of GUMM management, and had to choose between (1) announcing the results of the study NOW and getting a flood of publicity in time for cold season, and certainly having the article withdrawn from publication, or (2) releasing no details of the study and having to wait until February for these guys to publish, which would you choose? Right! It's obvious to me that management made the correct decision. Today's silly stock price drop has no bearing on building the brand, whereas the publicity was invaluable in doing so.

Report TOU Violation

Share This Post

Public Reply Prvt Reply Mark as Last Read File

Previous 10 Next 10 Previous Next