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Technology Stocks : AUTOHOME, Inc

ATHM 24.25

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Dec 12 9:30 AM EST

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To: ld5030 who wrote (16702)	11/5/1999 12:53:00 PM
From: Elsewhere	Read Replies (1) of 29970

Online advertising: today I saw the term "distributed selling" in a Wall Street Journal article. Old wine, new bottle: suddenly Excite could be about distribution, too. The Wall Street Journal Interactive Edition November 4, 1999 Firm sees net-ad spending rising, but expects it will change focus By Jeanette Borzo AMSTERDAM -- Spending on online advertising in Europe and elsewhere will sharply increase over the next five years, but buyers tired of the "banner ad" model will increasingly demand proof of ads' effectiveness. That's the prediction that Cambridge, Mass., market-research firm Forrester Research Inc. made this week at its European Marketing & New Media Forum. In Forrester's view, advertisers are tiring of pouring money into advertising that simply puts their company name in front of Internet users without creating real business leads. To address their concerns, advertising schemes will begin to elicit more active participation from consumers -- a trend that Forrester calls "distributed selling." (...) interactive.wsj.com Another article discusses Armstrong's cable bet: Armstrong pays $110 billion in effort to transform AT&T By Rebecca Blumenstein and Joann S. Lublin interactive.wsj.com

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